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The Longevity Economy
Inside the World's Fastest-Growing, Most Misunderstood Market
Buch von Joseph F. Coughlin
Sprache: Englisch

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Beschreibung
"Coughlin provides the framing and insight business leaders [can use] to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and [...].
"Coughlin provides the framing and insight business leaders [can use] to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and [...].
Über den Autor
Joseph Coughlin is the founder and director of the MIT AgeLab, a multidisciplinary research program created to understand the behavior of the 50+ population, the role of technology in their lives, and the opportunity for innovation to improve the quality of life for older adults and their families. He is a member of the board of directors of AARP, AARP Services, and Benchmark Senior Living. Coughlin consults with major companies in the United States and internationally, including BMW, Colgate, Kimberly Clark, JP Morgan, Marriott, Johnson & Johnson, Cartier, and many others.
Details
Erscheinungsjahr: 2017
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 352
Inhalt: Gebunden
ISBN-13: 9781610396639
ISBN-10: 1610396634
Sprache: Englisch
Einband: Gebunden
Autor: Coughlin, Joseph F.
Hersteller: PublicAffairs,U.S.
Maße: 241 x 156 x 32 mm
Von/Mit: Joseph F. Coughlin
Erscheinungsdatum: 30.11.2017
Gewicht: 0,564 kg
preigu-id: 108646653
Über den Autor
Joseph Coughlin is the founder and director of the MIT AgeLab, a multidisciplinary research program created to understand the behavior of the 50+ population, the role of technology in their lives, and the opportunity for innovation to improve the quality of life for older adults and their families. He is a member of the board of directors of AARP, AARP Services, and Benchmark Senior Living. Coughlin consults with major companies in the United States and internationally, including BMW, Colgate, Kimberly Clark, JP Morgan, Marriott, Johnson & Johnson, Cartier, and many others.
Details
Erscheinungsjahr: 2017
Fachbereich: Management
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Seiten: 352
Inhalt: Gebunden
ISBN-13: 9781610396639
ISBN-10: 1610396634
Sprache: Englisch
Einband: Gebunden
Autor: Coughlin, Joseph F.
Hersteller: PublicAffairs,U.S.
Maße: 241 x 156 x 32 mm
Von/Mit: Joseph F. Coughlin
Erscheinungsdatum: 30.11.2017
Gewicht: 0,564 kg
preigu-id: 108646653
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