Kyung Hyun Kim and Youngmin Choe, eds.

Preface / Youngmin Choe vii

Introduction. Indexing Korean Popular Culture / Kyung Hyun Kim 1

Part 1. Click and Scroll 15

1. The World in a Love Letter / Boduerae Kwon 19

2. Fisticuffs, High Kicks, and Colonial Histories: The Ambivalence of Modern Korean Identity in Narrative Comics / Kyu Hyun Kim 34

3. It All Started with a Bang: The Role of PC Bangs in South Korea's Cybercultures / Inkyu Kang 55

4. As Seen on the Internet: The Recap as Translation in English-Language K-Drama Fandoms / Regina Yung Lee 76

Part 2. Lights, Camera, Action! 99

5. Regimes within Regimes: Film and Fashion Cultures in the Korean 1950s / Steven Chung 103

6. The Quasi Patriarch: Kim Sûng-ho and South Korean Postwar Movies / Kelly Jeong 126

7. The Partisan, the Worker, and the Hidden Hero: Popular Icons in North Korean Film / Travis Workman 145

8. Face Value: The Star as Genre in Bong Joon-ho's Mother / Michelle Cho 168

Part 3. Gold, Silver, and Bronze 195

9. Bend It Like a Man of Chosun: Sports Nationalism and Colonial Modernity of 1936 / Jung Hwan Cheon 199

10. "She Became Our Strength": Female Athletes and (Trans)national Desires / Rachael Miyung Joo 228

Part 4. Strut, Move, and Shake 249

11. Young Musical Love of the 1930s / Min-Jung Son 255

12. Birth, Death, and Resurrection of Group Sound Rock / Hyunjoon Shin and Pil Ho Kim 275

13. The Popularity of Individualism: The Seo Taiji Phenomenon in the 1990s / Roald Maliangkay 296

14. Girls' Generation? Gender, (Dis)Empowerment, and K-pop / Stephen Epstein and James Turnbull 314

Part 5. Food and Travel 337

15. South Korean Advertising as Popular Culture / Olga Fedorenko 341

16. The Global Hansik Campaign and Commodification of Korean Cuisine / Katarzyna J. Cwiertka 363

17. Back Seung Woo's Blow Up (2005¿2007): Touristic Fantasy, Photographic Desire, and Catastrophic North Korea / Sohl Lee 385

Bibliography 407

Contributors 431

Index 435