The Kikkoman Chronicles: A Global Company ...

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Sprache: Englisch

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Beschreibung

The Compelling Saga of One of the World's Oldest Companies.Combining ancient craftsmanship with modern technology andmarketing innovations, Japan's Kikkoman Corporation hasquietly become a $2 billion market leader. The KikkomanChronicles is the fascinating story of how Kikkoman changedthe course of international marketing, shrewdly adapting to20th century realities while never truning their backs oncenturies of tradition; how one man envisioned the future ofglobal enterprise, spearheading the first Japanese manufacturing plant of any kind on U.S. soil; and howgenerations of Mogi family leadership have produced one oftoday's most formidable global [...] than an authoritative how-to international business, The Kikkoman Chronicles is the spellbinding story of: Shige Maki, the tough and resourceful woman who narrowlyescaped the 17th century siege of Osaka Castle to sow theseeds to today's Kikkoman Corporation. Kikkoman's survivaland adaptation across more than 300 hyears of social andpolitical upheaval in Japan. Innovative strategies Kikkoman has followed to become the world leader in the productionand marketing of soy sauce - an Asian [...] Kikkoman Chronicles is a one-of-a-kind corporatebiography. By combining anecdotes and stories about Japan'samazing history wth hands-on tips and recommendations forproven international business success, Ronald E. Yates hasproduced an entertaining book that should become required reading for businesspersons and students throughout the world.

Details

Erscheinungsjahr:	1998
Fachbereich:	Volkswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Inhalt:	Gebunden
ISBN-13:	9780071347365
ISBN-10:	0071347364
Sprache:	Englisch
Einband:	Gebunden
Autor:	Yates, Ronald E.
Auflage:	2. Auflage 2000
Hersteller:	McGraw Hill LLC
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	237 x 161 x 20 mm
Von/Mit:	Ronald E. Yates
Erscheinungsdatum:	19.10.1998
Gewicht:	0,513 kg