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The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.
In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at [...] and tweets under [...]
- Introduction
- Chapter 1: Understanding Jobs to Be Done
- Chapter 2: Core Concepts of JTBD
- Chapter 3: Discovering Value
- Chapter 4: Defining Value
- Chapter 5: Designing Value
- Chapter 6: Delivering Value
- Chapter 7: (Re)Developing Value
- Chapter 8: JTBD in Action
- Appendix A: Quick Reference: JTBD Plays
- Appendix B: Resources on JTBD
- Final Thoughts
| Erscheinungsjahr: | 2020 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| ISBN-13: | 9781933820682 |
| ISBN-10: | 1933820683 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kalbach, Jim |
| Hersteller: | Two Waves Books |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 18 mm |
| Von/Mit: | Jim Kalbach |
| Erscheinungsdatum: | 07.04.2020 |
| Gewicht: | 0,469 kg |
Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix.
In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at [...] and tweets under [...]
- Introduction
- Chapter 1: Understanding Jobs to Be Done
- Chapter 2: Core Concepts of JTBD
- Chapter 3: Discovering Value
- Chapter 4: Defining Value
- Chapter 5: Designing Value
- Chapter 6: Delivering Value
- Chapter 7: (Re)Developing Value
- Chapter 8: JTBD in Action
- Appendix A: Quick Reference: JTBD Plays
- Appendix B: Resources on JTBD
- Final Thoughts
| Erscheinungsjahr: | 2020 |
|---|---|
| Genre: | Importe, Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Taschenbuch |
| ISBN-13: | 9781933820682 |
| ISBN-10: | 1933820683 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Kalbach, Jim |
| Hersteller: | Two Waves Books |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 229 x 152 x 18 mm |
| Von/Mit: | Jim Kalbach |
| Erscheinungsdatum: | 07.04.2020 |
| Gewicht: | 0,469 kg |
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