Enrico Trevisan: The Irrational Consumer

Cover: 9781138274112 | The Irrational Consumer | Enrico Trevisan | Taschenbuch | Englisch

Dekorationsartikel gehören nicht zum Leistungsumfang.

Sprache: Englisch

85,40 €*

inkl. MwSt.

Versandkostenfrei per Post / DHL

Lieferzeit 1-2 Wochen

Kategorien:

Der Artikel ist nicht in deutscher Sprache verfasst.
Die Sprache der Produktbeschreibung und Details kann in Englisch angegeben sein. Sollten Sie Verständnisprobleme haben, wenden Sie sich gerne an uns.

Beschreibung

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

Über den Autor

Enrico Trevisan, a recognised expert in pricing and behavioural economics, is Partner at Simon-Kucher & Partners, the world leader in price consulting. Author of Value Pricing, Selbstbindung: Ein vernachlÃ¿ssigtes PhÃ¿nomen in der Strategieforschung and a number of articles focused on behavioural economics, strategy and marketing, he is in high demand as a conference speaker around the world. Enrico Trevisan studied Political Science at the University of Turin, he holds a Master Degree in Business Research from the University of Munich and a Ph.D. also from the University of Munich in Strategic Management and Organizational Theory, with a focus on Behavioural Economics.

Inhaltsverzeichnis

Introduction; Chapter 1 The Loss of Rationality; Chapter 2 A Passion for Deals; Chapter 3 The Sense of Possession; Chapter 4 An Embarrassment of Riches; Chapter 5 Sunk Costs and Re-Emerging Costs; Chapter 6 Divide and Rule; Chapter 7 Money Games; Chapter 8 Ulysses, The Sirens and The Challenge of Self Control; Chapter 9 Mind Games;

Erscheinungsjahr:	2016
Fachbereich:	Allgemeines
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Einband - flex.(Paperback)
ISBN-13:	9781138274112
ISBN-10:	1138274119
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Trevisan, Enrico
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	234 x 156 x 9 mm
Von/Mit:	Enrico Trevisan
Erscheinungsdatum:	09.09.2016
Gewicht:	0,254 kg

Ähnliche Produkte