"Most business models are transactional. They are focused on a specific exchange. They match riders with drivers, sellers with buyers, hosts with travelers. They thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that is small, nimble, and doesn't care much about its brand, and it either rushes past you or mows you down. In The Interaction Field, branding expert and author Erich Joachimsthaler explains that the only way to survive and thrive in this environment is through the Interaction Field model. An interaction field company is organized to generate, facilitate, and benefit from interactions. It's focused on data exchange among multiple people and groups-from customers and shareholders, but also from those you wouldn't expect to be in the mix: suppliers, software developers, regulators and even competitors. And everyone in the field works together to solve big, industry-wide problems. This new mindset is broader, more inclusive, more focused on problem-solving, shared wealth, and social benefit. The future is going to be about creating value for everyone, and businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow"--
"Most business models are transactional. They are focused on a specific exchange. They match riders with drivers, sellers with buyers, hosts with travelers. They thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that is small, nimble, and doesn't care much about its brand, and it either rushes past you or mows you down. In The Interaction Field, branding expert and author Erich Joachimsthaler explains that the only way to survive and thrive in this environment is through the Interaction Field model. An interaction field company is organized to generate, facilitate, and benefit from interactions. It's focused on data exchange among multiple people and groups-from customers and shareholders, but also from those you wouldn't expect to be in the mix: suppliers, software developers, regulators and even competitors. And everyone in the field works together to solve big, industry-wide problems. This new mindset is broader, more inclusive, more focused on problem-solving, shared wealth, and social benefit. The future is going to be about creating value for everyone, and businesses that solve immediate challenges of people today and also the major social and economic challenges of the future are the ones that will survive and grow"--
Über den Autor
Erich Joachimsthaler is the Founder and CEO of VIVALDI, one of the largest independent global strategy and business transformation firms, with offices in the U.S., Europe, Latin America and Asia. Prior to his work at Vivaldi, Erich has held academic faculty positions at the University of Southern California, Instituto Estudios Superiores de la Empresa (IESE) in Barcelona, Spain and The Darden School, University of Virginia. He has guest lectured at over twenty-five business schools.
Joachimsthaler is the author and co-author of more than a hundred articles published in highly-respected journals as well as of two award-winning books-Brand Leadership and Hidden in Plain Sight. He has been featured in USA Today, The New York Times, Wall Street Journal, and on CNBC, among others, and writes regularly for Harvard Business Review. In 2017, he was voted a Top 25 Influencer of Chief Digital Officers, and he was inducted as the 2017 Fellow of the ISBM Institute for his lifetime contribution in academics, thought leadership and practice in marketing, strategy, and digital innovation. He lives in New York, NY.
