Experienced in both the private and public sectors and as an academic researcher, Professor Victor A. Gilsing's expertise lies in understanding how companies can structurally boost their innovation performance and become world-class innovators. Over the years, Victor has received many international research awards, and he has long-standing experience in consulting to companies and in delivering keynotes and master classes to managers, executives, and non-executive directors, of corporates, start-ups, and scale-ups.

Foreword. Chapter 1: The Innovation Puzzle and the Tyranny of Success. Part 1: Time to Redesign Your Company. Chapter 2: Free Innovation From The Gravitational Pull of the Core Business. Part 2: Become A Master of Opposites. Chapter 3: Meeting the Strategic Paradox. Chapter 4: Effectuating the Strategic Paradox. Part 3: Stop Loathing Innovators and Start Loving Them. Chapter 5: The Rare Breed of Innovation Talents. Chapter 6: A Culture to Fail and to Cannibalize. Part 4: Solving the Innovation Puzzle for Your Company. Chapter 7: Solving the Innovation Puzzle-From Underperformer to Emerging Champion. Acknowledgements. About the author.