Gilles Garel is a professor at the National Academy of Arts and Trades (Cnam), Paris, France, and at the Polytechnic School of France At Cnam. He is the chair of Innovation Management and has been collaborating with companies on innovation and project management since the 1990s. He is also director of Cnam's Interdisciplinary Laboratory of Scientific Action research (LISRA).

Elmar Mock is an engineer of chronometers and plastic material. At the age of 26, he, along with Jacques Müller, invented the Swatch. He subsequently conceived the Rockwatch for Tissot before leaving the watch industry. In 1986 he founded his own company, Creaholic, in Biennes, Switzerland. He is cited as an inventor in more than 150 patents. In 2010 he won the Gaïa Prize.

Nobody Goes Truffle Hunting on the Highway. The Hidden Side of the Concept of the Swatch. C-K: A Truly Practical Theory of Breakthrough Innovation. The Molecular Metaphor of Innovation: Gas, Liquid, Crystal. The Metaphor of the Matriarch. Epilogue: Watches to be Watched: Connected Watches, or the Innovation War Raging on Your Wrist.