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Cover: 9798885050562 | The Hogan Edge | HOW THE HOGAN COMPANY FOUND AND LOST THEIR EDGE
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The Hogan Edge
HOW THE HOGAN COMPANY FOUND AND LOST ITS EDGE
Taschenbuch von Jerome Austry
Sprache: Englisch

20,60 €*

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Beschreibung
The book is about the inception and creation of an iconic golf company and the success that was achieved by the Ben Hogan Company for over twenty-five years. This was followed by the turmoil the company went through, following a corporate raid, and by reorganizing the management team and how by featuring Ben Hogan in an ad campaign at the Riviera Country Club pole-vaulted the company to once again become the leader in golf club manufacturing. Then how by working with Ben Hogan to develop the Edge, the first cavity back club ever produced, elevated the company to the highest revenue levels in the history of the company. Finally, the book covers Hogan's downward spiral after a Japanese company purchased them and how they systematically unraveled Hogan's previous astounding success.
The book is about the inception and creation of an iconic golf company and the success that was achieved by the Ben Hogan Company for over twenty-five years. This was followed by the turmoil the company went through, following a corporate raid, and by reorganizing the management team and how by featuring Ben Hogan in an ad campaign at the Riviera Country Club pole-vaulted the company to once again become the leader in golf club manufacturing. Then how by working with Ben Hogan to develop the Edge, the first cavity back club ever produced, elevated the company to the highest revenue levels in the history of the company. Finally, the book covers Hogan's downward spiral after a Japanese company purchased them and how they systematically unraveled Hogan's previous astounding success.
Details
Erscheinungsjahr: 2022
Genre: Sport
Produktart: Nachschlagewerke
Rubrik: Hobby & Freizeit
Thema: Sonstige Sportarten
Medium: Taschenbuch
ISBN-13: 9798885050562
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Austry, Jerome
Hersteller: Fulton Books
Maße: 229 x 152 x 16 mm
Von/Mit: Jerome Austry
Erscheinungsdatum: 20.05.2022
Gewicht: 0,41 kg
Artikel-ID: 121992532
Details
Erscheinungsjahr: 2022
Genre: Sport
Produktart: Nachschlagewerke
Rubrik: Hobby & Freizeit
Thema: Sonstige Sportarten
Medium: Taschenbuch
ISBN-13: 9798885050562
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Austry, Jerome
Hersteller: Fulton Books
Maße: 229 x 152 x 16 mm
Von/Mit: Jerome Austry
Erscheinungsdatum: 20.05.2022
Gewicht: 0,41 kg
Artikel-ID: 121992532
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