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0,00 €
Cover: 9781911498629 | The Haier Model | Yangfeng Cao | Buch | Gebunden | Englisch | 2018
Dekorationsartikel gehören nicht zum Leistungsumfang.
The Haier Model
Reinventing a multinational giant in the new network era
Buch von Cao Yangfeng
Sprache: Englisch

38,80 €

inkl. MwSt.

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Beschreibung
Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of [...] billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.
Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of [...] billion. How did Haier achieve this amazing feat? This book examines Haier's organizational transformation, which can be traced back to 1984 when Zhang Ruimin (Haier's current CEO) joined the company, and which became the essence of Haier's sustained competitive advantage. In particular, it looks at the "RDHY Win-Win Model of Employee-Customer Integration", the latest management practice in Haier, which has had a profound effect on the company's performance, and which has captured the attention of academics and managers around the world.
Über den Autor
Cao Yangfeng (PhD) is a researcher at the Institute of Global Entrepreneurship and Innovation (Hong Kong) and the Asia Studies Centre at Copenhagen Business School.
Details
Erscheinungsjahr: 2018
Fachbereich: Allgemeines
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781911498629
ISBN-10: 1911498622
Sprache: Englisch
Einband: Gebunden
Autor: Yangfeng, Cao
Hersteller: LID Publishing
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 241 x 163 x 22 mm
Von/Mit: Cao Yangfeng
Erscheinungsdatum: 25.01.2018
Gewicht: 0,586 kg
Artikel-ID: 121238223
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