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- developing sophisticated skills with image and colour
- how to make effective use of context in your work
- strategies for a career in design
You'll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There's practical advice on developing a professional portfolio, and how good communication skills can get your work noticed.
This updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.
- developing sophisticated skills with image and colour
- how to make effective use of context in your work
- strategies for a career in design
You'll learn how history and technology shape print design, plus how to balance innovation with industry requirements, including fashion, home interiors, giftware and stationery. There's practical advice on developing a professional portfolio, and how good communication skills can get your work noticed.
This updated edition includes expanded sections on digital design and social media, and their impact on portfolio development, manufacturing, and promotion, as well as advice on establishing an ethical, sustainable practice for the future.
History
The Digital Revolution
Environmental and Ethical Issues
Professional Contexts
2. The Creative Design Process
The Brief
Research, Development and Final Designs
Colour
Design Composition
3. Technology, Tools and Professional Practice
Printing Technologies and Design
Design Tools, Space and Process
Professional Practice
4. Designing for the World
Design and Industry
Design and Global Issues
Design and Communication
5. Design Style and Content
Design Categories
Colourways and Co-Ordinates
Balancing Tradition and Innovation
6. Working as a Designer
Building Collections
Building Portfolios
Building a Career
Bibliography
Glossary
Acknowledgements
| Medium: | Taschenbuch |
|---|---|
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350116283 |
| ISBN-10: | 1350116289 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Russell, Alex |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 228 x 197 x 11 mm |
| Von/Mit: | Alex Russell |
| Erscheinungsdatum: | 21.10.2021 |
| Gewicht: | 0,574 kg |
History
The Digital Revolution
Environmental and Ethical Issues
Professional Contexts
2. The Creative Design Process
The Brief
Research, Development and Final Designs
Colour
Design Composition
3. Technology, Tools and Professional Practice
Printing Technologies and Design
Design Tools, Space and Process
Professional Practice
4. Designing for the World
Design and Industry
Design and Global Issues
Design and Communication
5. Design Style and Content
Design Categories
Colourways and Co-Ordinates
Balancing Tradition and Innovation
6. Working as a Designer
Building Collections
Building Portfolios
Building a Career
Bibliography
Glossary
Acknowledgements
| Medium: | Taschenbuch |
|---|---|
| Inhalt: | Kartoniert / Broschiert |
| ISBN-13: | 9781350116283 |
| ISBN-10: | 1350116289 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Russell, Alex |
| Hersteller: | Bloomsbury Publishing PLC |
| Maße: | 228 x 197 x 11 mm |
| Von/Mit: | Alex Russell |
| Erscheinungsdatum: | 21.10.2021 |
| Gewicht: | 0,574 kg |
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