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Cover: 9781474269971 | The Fundamentals of Graphic Design | Gavin Ambrose (u. a.) | Buch
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The Fundamentals of Graphic Design
Taschenbuch von Gavin Ambrose (u. a.)
Sprache: Englisch

39,85 €*

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Beschreibung
Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
Über den Autor
Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others.

Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.

Nigel Ball is course leader for graphic design at the University of Suffolk, UK.
Zusammenfassung
A new section covering digital design tools
Inhaltsverzeichnis
IntroductionGraphic design as a disciplineWhat is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design todayInfluences and creative elementsGraphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / VernacularThe graphic design processThe brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning artDelivering the messagePrint / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental designProcuring workSelf-promotion / PortfoliosThe production processBasic tools / Digital tools / Specialist colour / File formats / Print finishingGlossaryOrganisations and online resourcesIndexAcknowledgements
Details
Erscheinungsjahr: 2019
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Seiten: 192
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781474269971
ISBN-10: 1474269974
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ambrose, Gavin
Ball, Nigel
Harris, Paul
Hersteller: Bloomsbury Publishing PLC
Maße: 228 x 202 x 17 mm
Von/Mit: Gavin Ambrose (u. a.)
Erscheinungsdatum: 17.10.2019
Gewicht: 0,535 kg
preigu-id: 115313388
Über den Autor
Gavin Ambrose teaches at Brighton University and is a practicing graphic designer. He is the author of many highly regarded books for students covering all areas of design including The Layout Book, The Production Manual, Fundamentals of Typography and Design Genius among others.

Paul Harris is a freelance writer and editor. His work has appeared in magazines and journals in both the US and Europe. He is a co-author and collaborator on numerous books on design.

Nigel Ball is course leader for graphic design at the University of Suffolk, UK.
Zusammenfassung
A new section covering digital design tools
Inhaltsverzeichnis
IntroductionGraphic design as a disciplineWhat is graphic design?/ What is a graphic designer? / Group structures and working methods / Graphic design todayInfluences and creative elementsGraphic design: art or craft? / Industrialisation / Technology / Typography / Consumerism / Identity and branding / Social responsibility / Modernism and postmodernism / Nostalgia and rhetoric / Semiotics / VernacularThe graphic design processThe brief / Articulating design / Sources of inspiration / Design as problem solving / Creative thinking / Wit and humour / Layers of meaning / Development and experimentation / Art direction / Prototyping / Commissioning artDelivering the messagePrint / Direct mail and digital marketing / Information design / Packaging / Screen design / Environmental designProcuring workSelf-promotion / PortfoliosThe production processBasic tools / Digital tools / Specialist colour / File formats / Print finishingGlossaryOrganisations and online resourcesIndexAcknowledgements
Details
Erscheinungsjahr: 2019
Genre: Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Seiten: 192
Inhalt: Kartoniert / Broschiert
ISBN-13: 9781474269971
ISBN-10: 1474269974
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Ambrose, Gavin
Ball, Nigel
Harris, Paul
Hersteller: Bloomsbury Publishing PLC
Maße: 228 x 202 x 17 mm
Von/Mit: Gavin Ambrose (u. a.)
Erscheinungsdatum: 17.10.2019
Gewicht: 0,535 kg
preigu-id: 115313388
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