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The food truck craze has arrived. Don't miss out!
Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs.
The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams. From concept development to gaining a loyal following to preventative maintenance on your equipment, this book covers everything you need to know about starting and running a successful food truck business, including:
Profiles of successful food trucks, detailing their operations, profitability, and scalability
How to write a sound business plan, set a reasonable budget, and raise the money to get started
Best practices and tools to help you pick a truck, choose a location, find trustworthy vendors, and get your truck open on time
How to stay lean and profitable by avoiding the most common operating mistakes??
How to grow from one truck to multiple trucks, restaurants, wholesale, or a food truck franchise
The food truck craze has arrived. Don't miss out!
Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs.
The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams. From concept development to gaining a loyal following to preventative maintenance on your equipment, this book covers everything you need to know about starting and running a successful food truck business, including:
Profiles of successful food trucks, detailing their operations, profitability, and scalability
How to write a sound business plan, set a reasonable budget, and raise the money to get started
Best practices and tools to help you pick a truck, choose a location, find trustworthy vendors, and get your truck open on time
How to stay lean and profitable by avoiding the most common operating mistakes??
How to grow from one truck to multiple trucks, restaurants, wholesale, or a food truck franchise
David Weber is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.
Foreword xiii
Matthew Geller
Preface xvii
Acknowledgments xi
Introduction 1
Plan: Preparing for Success 7
Is the Trucker's Life for Me? 9
Foundations for Success 18
Playing by the Rules 25
Picking a Concept 31
Assembling a Winning Team 49
The Business Plan 51
Raising Money 63
Start: Making It Happen 67
Administrative Necessities 69
Finalizing the Menu 78
Lay Out Your Kitchen 82
Procuring a Truck 87
Picking a Commissary 99
Branding Fundamentals 103
Hiring 109
Picking Vending Locations 112
The Opening Schedule 117
Succeed: Doing One Truck Right 121
Responsible Vending 123
Vending Locations 126
Managing the Team 132
Put It on Paper 135
Watching the Numbers 137
Refining the Menu 142
Social Media 145
Connecting with Customers 150
Seasonality 153
Maintenance 155
Grow: Moving beyond the Truck 157
Growth Opportunities 164
Contract Packing 171
Building the Right Infrastructure 174
Technology 176
Exiting the Food Truck Industry 179
Afterword 183
Appendix A Templates and Worksheets 185
Appendix B Food Truck Regulations, by City 205
Appendix C Social Media Guides 229
Appendix D Interviews with Food Truck Entrepreneurs 233
Notes 263
About the Author 265
Index 267
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Foreword Matthew Geller xiPreface xiiiAcknowledgments xviiIntroduction 1Plan: Preparing for Success 7Is the Trucker's Life for Me? 9Foundations for Success 18Playing by the Rules 25Picking a Concept 31Assembling a Winning Team 49The Business Plan 51Raisi |
| ISBN-13: | 9781118208816 |
| ISBN-10: | 1118208811 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Weber, David |
| Hersteller: |
Wiley
John Wiley & Sons |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 231 x 154 x 23 mm |
| Von/Mit: | David Weber |
| Erscheinungsdatum: | 03.04.2012 |
| Gewicht: | 0,358 kg |
David Weber is a food truck advocate and entrepreneur. He is founder and President of the NYC Food Truck Association (NYCFTA), which brings together small businesses that own and operate premium food trucks in New York City. David is also a cofounder of Rickshaw Dumplings, a growing fast casual chain that operates multiple food trucks. Prior to his experience in hospitality, David was a technology and business consultant. He holds an MBA from New York University's Stern School of Business and a BA in English literature from Yale University.
Foreword xiii
Matthew Geller
Preface xvii
Acknowledgments xi
Introduction 1
Plan: Preparing for Success 7
Is the Trucker's Life for Me? 9
Foundations for Success 18
Playing by the Rules 25
Picking a Concept 31
Assembling a Winning Team 49
The Business Plan 51
Raising Money 63
Start: Making It Happen 67
Administrative Necessities 69
Finalizing the Menu 78
Lay Out Your Kitchen 82
Procuring a Truck 87
Picking a Commissary 99
Branding Fundamentals 103
Hiring 109
Picking Vending Locations 112
The Opening Schedule 117
Succeed: Doing One Truck Right 121
Responsible Vending 123
Vending Locations 126
Managing the Team 132
Put It on Paper 135
Watching the Numbers 137
Refining the Menu 142
Social Media 145
Connecting with Customers 150
Seasonality 153
Maintenance 155
Grow: Moving beyond the Truck 157
Growth Opportunities 164
Contract Packing 171
Building the Right Infrastructure 174
Technology 176
Exiting the Food Truck Industry 179
Afterword 183
Appendix A Templates and Worksheets 185
Appendix B Food Truck Regulations, by City 205
Appendix C Social Media Guides 229
Appendix D Interviews with Food Truck Entrepreneurs 233
Notes 263
About the Author 265
Index 267
| Erscheinungsjahr: | 2012 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Foreword Matthew Geller xiPreface xiiiAcknowledgments xviiIntroduction 1Plan: Preparing for Success 7Is the Trucker's Life for Me? 9Foundations for Success 18Playing by the Rules 25Picking a Concept 31Assembling a Winning Team 49The Business Plan 51Raisi |
| ISBN-13: | 9781118208816 |
| ISBN-10: | 1118208811 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Weber, David |
| Hersteller: |
Wiley
John Wiley & Sons |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 231 x 154 x 23 mm |
| Von/Mit: | David Weber |
| Erscheinungsdatum: | 03.04.2012 |
| Gewicht: | 0,358 kg |
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