David L. Morgan: The Focus Group Guidebook

Cover: 9780761908180 | The Focus Group Guidebook | David L. Morgan | Taschenbuch | Englisch

Rückseite: 9780761908180 | The Focus Group Guidebook | David L. Morgan | Taschenbuch | Englisch

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Beschreibung

Providing a general introduction to focus group research, Morgan includes the appropriate reasons for using focus groups and what you can expect to accomplish with them. He provides a brief history of focus groups, a discussion of when to use focus groups and why, and several brief case studies illustrating different uses of focus groups. The author covers the timeline and costs associated with focus groups, including a discussion of the ethical issues involved in focus group research. Thoroughly covering all the information to help you start your focus group project, this guidebook is appropriate for anybody beginning a focus group, as well as managers or clients who will be using focus groups.

Über den Autor

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the "little blue books").

Details

Erscheinungsjahr:	1997
Genre:	Importe
Produktart:	Nachschlagewerke
Rubrik:	Sachliteratur
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780761908180
ISBN-10:	0761908188
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Morgan, David L.
Hersteller:	Sage Publications
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	254 x 178 x 7 mm
Von/Mit:	David L. Morgan
Erscheinungsdatum:	10.09.1997
Gewicht:	0,242 kg