Kevin Shimota: The First Superapp

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Cover: 9789888769421 | The First Superapp | Kevin Shimota | Taschenbuch | Paperback | 2022

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Sprache: Englisch

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Beschreibung

China has leapfrogged past the West in many areas of tech - China's mobile payments have surpassed the United States 100-fold and most Chinese consumers haven't used cash or a credit card for years - and at the center of this new digital revolution is WeChat, the world's first superapp. For people in China, WeChat is now the everything app - wallet, social media, messaging, food ordering, bill paying, game playing and much more. And companies across the world are only now racing to catch up by creating a similar, all-encompassing digital phenomenon. The First Superapp provides a glimpse of the future, and Kevin Shimota, a former top executive at WeChat, tells the inside story of how this phenomenon began in the context of China's unique internet. He tells the story of WeChat's creation and its climb to become the first superapp, providing insights on the psyche of WeChat's founder, and of modern China tech to explain the fundamentals of these new innovations and how the framework they form could be reproduced beyond China.

Über den Autor

Kevin Shimota is a leading expert on digital technology in China, having been a senior executive at WeChat with over a decade of experience in the industry. His ongoing work includes speaking and conducting workshops for premier global companies on current trends and innovations coming out of China and how they can be adapted and integrated into the global tech community. A graduate of the University of Washington, Kevin now lives in Sydney, Australia with his wife and dog.

Erscheinungsjahr:	2022
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	212
ISBN-13:	9789888769421
ISBN-10:	9888769421
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Shimota, Kevin
Hersteller:	Earnshaw Books Ltd
Maße:	216 x 140 x 12 mm
Von/Mit:	Kevin Shimota
Erscheinungsdatum:	05.07.2022
Gewicht:	0,274 kg

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