The Financial Times Essential Guide to Wri...

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Beschreibung

Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers [...] brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

Über den Autor

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker([...] He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.

Inhaltsverzeichnis

Part 1: Preparing your plan

1. Essential preparation

Part 2: Writing your plan

2. The business

3. Market demand

4. Competition

5. Strategy

6. Resources

7. Financials and forecasts

8. Risk, opportunity and sensitivity

9. Conclusion

Part 3: Using your plan

10. Pitching your plan

11. Setting targets

12. Performing to plan

13. Epilogue: Beware these characters!

Details

Erscheinungsjahr:	2022
Fachbereich:	Management
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292416175
ISBN-10:	1292416173
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Evans, Vaughan
Auflage:	3. Auflage
Hersteller:	Pearson Pearson Education Limited FT Publishing International
Verantwortliche Person für die EU:	Pearson, St.-Martin-Str. 82, D-81541 München, salesde@pearson.com
Maße:	234 x 156 x 17 mm
Von/Mit:	Vaughan Evans
Erscheinungsdatum:	24.09.2022
Gewicht:	0,477 kg