The Financial Times Essential Guide to Wri...

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Beschreibung

It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that.

The essential knowledge you need to write a winning business plan GÇô quickly and without fuss. With advice thatGÇÖs instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.

It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that.

Über den Autor

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker([...] He has specialised in strategy and business planning for business clients, small and large, and strategic due diligence for private equity clients over four decades. He is also the author of FT Publishing titles: FT Essential Guide to Writing a Business Strategy, Key Strategy Tools, 25 Need to Know Strategy Tools and Strategy Plain and Simple.

Inhaltsverzeichnis

Part 1: Preparing your plan

1. Essential preparation

Part 2: Writing your plan

2. The business

3. Market demand

4. Competition

5. Strategy

6. Resources

7. Financials and forecasts

8. Risk, opportunity and sensitivity

9. Conclusion

Part 3: Using your plan

10. Pitching your plan

11. Setting targets

12. Performing to plan

13. Epilogue: Beware these characters!

Details

Erscheinungsjahr:	2022
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9781292416175
ISBN-10:	1292416173
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Evans, Vaughan
Auflage:	3rd edition
Hersteller:	Pearson Education Pearson Education Limited
Maße:	232 x 155 x 23 mm
Von/Mit:	Vaughan Evans
Erscheinungsdatum:	24.09.2022
Gewicht:	0,482 kg

Artikel-ID: 120918985