Introduction and Overview

Part I: Risk as Feelings

1. The Affect Heuristic and the Attractiveness of Simple Gambles

2. Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality

3. Attentional Mechanisms in the Generation of Sympathy

4. Sympathy and Callousness: The Impact of Deliberative Thought on Donations to Identifiable and Statistical Victims

5. The More Who Die, The Less We Care

6. Numbers and Nerves: Toward an Affective Apprehension of Environmental Risk

7. Cigarette Smokers: Rational Actors or Rational Fools?

8. Affect, Risk Perception and Future Optimism after the Tsunami Disaster

Part II: Culture, Cognition, and Risk

9. Gender, Race, and Perceived Risk: The 'White Male' Effect

10. Discrimination, Vulnerability, and Justice in the Face of Risk

11. Culture and Identity-Protective Cognition: Explaining the White-Male Effect in Risk Perception

12. Book Review: Fear of Democracy: A Cultural Evaluation of Sunstein on Risk

13. Risk Lived, Stigma Experienced.

Part III: Psychometric Studies

14. Public Perception of the Risk of Blood Transfusion

15. Expert and Public Perception of Risk from Biotechnology

16. Risk Perception of Prescription Drugs: Results of a National Survey

17. Predicting and Modeling Public Response to a Terrorist Strike

18. Cultural Cognition of the Risks and Benefits of Nanotechnology

Part IV: Risk Knowledge and Risk Communication

19. The Social Amplification of Risk: Assessing Fifteen Years of Research and Theory

20. Numeracy Skill and the Communication, Comprehension, and Use of Risk-Benefit Information

21. Public Understanding of the Illnesses Caused by Cigarette Smoking

22. The Impact and Acceptability of Canadian-Style Cigarette Warning Labels among U.S. Smokers and Nonsmokers