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From creating your brand's visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.
Chapter 2 - Product Development
From tech packs, label guides and determining your product's country of origin, this chapter teaches you everything you need to know about creating garments.
Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.
Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.
Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.
Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.
Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.
| Erscheinungsjahr: | 2018 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9789887710974 |
| ISBN-10: | 9887710970 |
| Sprache: | Englisch |
| Einband: | Leinen (Buchleinen) |
| Autor: | Fashionary |
| Redaktion: | Fashionary |
| Hersteller: | Thames & Hudson |
| Abbildungen: | Illustrated in colour and black and white throughout |
| Maße: | 160 x 241 x 28 mm |
| Von/Mit: | Fashionary |
| Erscheinungsdatum: | 20.11.2018 |
| Gewicht: | 0,778 kg |
From creating your brand's visual guidelines to learning how to define your customers, this chapter helps you perfect your fashion branding.
Chapter 2 - Product Development
From tech packs, label guides and determining your product's country of origin, this chapter teaches you everything you need to know about creating garments.
Chapter 3 - Wholesaling
From joining a showroom to negotiating sales terms, this chapter covers all your bases when it comes to fashion wholesaling.
Chapter 4 - Marketing
From putting on a runway show to learning how to craft the perfect press release, this chapter covers all aspects of marketing.
Chapter 5 - Retailing
From how to charm customers to whether or not you should offer free returns, this chapter answers all your retail-related questions.
Chapter 6 - Starting your brand
From pitching to a potential investor to controlling your cash flow, this chapter will guide you in everything you need to know about setting up your company.
Chapter 7 - Form section
From lines sheets to sales confirmations, there is plenty of paperwork that needs to be filled out when running a fashion business. Here, we share the templates for each, so you know exactly how to compile every form professionally.
| Erscheinungsjahr: | 2018 |
|---|---|
| Genre: | Kunst |
| Rubrik: | Kunst & Musik |
| Thema: | Innenarchitektur & Design |
| Medium: | Buch |
| Inhalt: | Gebunden |
| ISBN-13: | 9789887710974 |
| ISBN-10: | 9887710970 |
| Sprache: | Englisch |
| Einband: | Leinen (Buchleinen) |
| Autor: | Fashionary |
| Redaktion: | Fashionary |
| Hersteller: | Thames & Hudson |
| Abbildungen: | Illustrated in colour and black and white throughout |
| Maße: | 160 x 241 x 28 mm |
| Von/Mit: | Fashionary |
| Erscheinungsdatum: | 20.11.2018 |
| Gewicht: | 0,778 kg |
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