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The Experience Economy, with a New Preface by the Authors
Competing for Customer Time, Attention, and Money
Buch von B Joseph Pine II (u. a.)
Sprache: Englisch

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Beschreibung
"With a new preface by the authors"--Jacket.
"With a new preface by the authors"--Jacket.
Über den Autor

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business.

You can visit the authors at:
[...]/
[...]
en.[...]

Details
Erscheinungsjahr: 2019
Fachbereich: Betriebswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781633697973
ISBN-10: 1633697975
Sprache: Englisch
Einband: Gebunden
Autor: Pine II, B Joseph
Gilmore, James H
Auflage: Revised edition
Hersteller: Harvard Business Review Press
Maße: 245 x 167 x 35 mm
Von/Mit: B Joseph Pine II (u. a.)
Erscheinungsdatum: 10.12.2019
Gewicht: 0,601 kg
Artikel-ID: 121112122
Über den Autor

B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity: What Consumers Really Want. Pine, who also wrote Mass Customization: The New Frontier in Business Competition, is a Senior Fellow with the Design Futures Council and a Lecturer in Columbia University's Master's Program in Technology Management. Gilmore is an Assistant Professor of Design and Innovation at the Weatherhead School of Management at Case Western Reserve University and a Batten Fellow at the University of Virginia's Darden School of Business.

You can visit the authors at:
[...]/
[...]
en.[...]

Details
Erscheinungsjahr: 2019
Fachbereich: Betriebswirtschaft
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Buch
Inhalt: Gebunden
ISBN-13: 9781633697973
ISBN-10: 1633697975
Sprache: Englisch
Einband: Gebunden
Autor: Pine II, B Joseph
Gilmore, James H
Auflage: Revised edition
Hersteller: Harvard Business Review Press
Maße: 245 x 167 x 35 mm
Von/Mit: B Joseph Pine II (u. a.)
Erscheinungsdatum: 10.12.2019
Gewicht: 0,601 kg
Artikel-ID: 121112122
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