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The concept of the so-called unique selling proposition was invented in the early 1940s by the television advertising pioneer Rosser Reeves. He created successful advertising campaigns and slogans like for example for the M&M¿s candies: "Melts in your mouth, not in your hand.¿"
He believed that an advertisement or commercial should show off the value or unique selling proposition of a product and that it has to be honest in order to be sold successful & he was right. But why is it important to have a USP?
The concept of the so-called unique selling proposition was invented in the early 1940s by the television advertising pioneer Rosser Reeves. He created successful advertising campaigns and slogans like for example for the M&M¿s candies: "Melts in your mouth, not in your hand.¿"
He believed that an advertisement or commercial should show off the value or unique selling proposition of a product and that it has to be honest in order to be sold successful & he was right. But why is it important to have a USP?
| Erscheinungsjahr: | 2021 |
|---|---|
| Fachbereich: | Management |
| Genre: | Recht, Sozialwissenschaften, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9783346518118 |
| ISBN-10: | 3346518116 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Schulz, Elisabeth |
| Auflage: | 1. Auflage |
| Hersteller: | GRIN Verlag |
| Verantwortliche Person für die EU: | preigu GmbH & Co. KG, Lengericher Landstr. 19, D-49078 Osnabrück, mail@preigu.de |
| Maße: | 210 x 148 x 3 mm |
| Von/Mit: | Elisabeth Schulz |
| Erscheinungsdatum: | 06.12.2021 |
| Gewicht: | 0,051 kg |
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