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Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 288 |
| ISBN-13: | 9780823232574 |
| ISBN-10: | 0823232573 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Picard, Robert G. |
| Hersteller: | Fordham University Press |
| Maße: | 229 x 152 x 17 mm |
| Von/Mit: | Robert G. Picard |
| Erscheinungsdatum: | 24.05.2011 |
| Gewicht: | 0,471 kg |
| Erscheinungsjahr: | 2011 |
|---|---|
| Fachbereich: | Allgemeines |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Seiten: | 288 |
| ISBN-13: | 9780823232574 |
| ISBN-10: | 0823232573 |
| Sprache: | Englisch |
| Ausstattung / Beilage: | Paperback |
| Einband: | Kartoniert / Broschiert |
| Autor: | Picard, Robert G. |
| Hersteller: | Fordham University Press |
| Maße: | 229 x 152 x 17 mm |
| Von/Mit: | Robert G. Picard |
| Erscheinungsdatum: | 24.05.2011 |
| Gewicht: | 0,471 kg |
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