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The Digital Transformation Canvas
by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.
Key features include:
- multiple checklists and templates you can use in your organisation
- short case studies in each chapter to help you further engage with the subject and understand the objectives
- over 80 illustrations to support your understanding of how to apply content into practice
The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.
The Digital Transformation Canvas
by Marc K Peter will help you find your way through the seven steps of digital transformation for your organisation with its structured and practical approach to the subject.
Key features include:
- multiple checklists and templates you can use in your organisation
- short case studies in each chapter to help you further engage with the subject and understand the objectives
- over 80 illustrations to support your understanding of how to apply content into practice
The Digital Transformation Canvas will not only help you work with teams to drive a bottom-up strategy, but you will also be able to agree on key strategic initiatives with senior management for a top-down approach too, and identify new market potential and strategic projects.
Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.
Further information about the author: [...]
- Why you need this book
- Why you need a digital transformation plan
- What to consider for your digital transformation strategy
- The seven action fields of digital transformation
- a. Field 1: Customer centricity
- b.Field 2: New technologies
- c. Field 3: Data and the cloud
- d. Field 4: New strategies and business models
- e. Field 5: Process management
- f. Field 6: Digital leadership and culture
- g. Field 7: Digital marketing
- Digital transformation step by step
- How to avoid blockers and succeed
- Appendix: Download links digital transformation toolkit
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 224 S. |
| ISBN-13: | 9781292466194 |
| ISBN-10: | 1292466197 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Peter, Marc |
| Hersteller: |
Pearson
Pearson Education Limited |
| Maße: | 230 x 152 x 13 mm |
| Von/Mit: | Marc Peter |
| Erscheinungsdatum: | 06.05.2024 |
| Gewicht: | 0,328 kg |
Prof Marc K Peter has over thirty years of experience in (digital) strategy, technology, sales, and marketing, and has worked for both SMEs as well as large corporations, including eBay, E*TRADE and LexisNexis (RELX) in Switzerland, Australia, and the UK.
Further information about the author: [...]
- Why you need this book
- Why you need a digital transformation plan
- What to consider for your digital transformation strategy
- The seven action fields of digital transformation
- a. Field 1: Customer centricity
- b.Field 2: New technologies
- c. Field 3: Data and the cloud
- d. Field 4: New strategies and business models
- e. Field 5: Process management
- f. Field 6: Digital leadership and culture
- g. Field 7: Digital marketing
- Digital transformation step by step
- How to avoid blockers and succeed
- Appendix: Download links digital transformation toolkit
| Erscheinungsjahr: | 2024 |
|---|---|
| Fachbereich: | Betriebswirtschaft |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | 224 S. |
| ISBN-13: | 9781292466194 |
| ISBN-10: | 1292466197 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: | Peter, Marc |
| Hersteller: |
Pearson
Pearson Education Limited |
| Maße: | 230 x 152 x 13 mm |
| Von/Mit: | Marc Peter |
| Erscheinungsdatum: | 06.05.2024 |
| Gewicht: | 0,328 kg |
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