Raj K de Datta: The Digital Seeker | Buch

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Cover: 9780231202206 | The Digital Seeker: A Guide for Digital Teams to Build Winning...

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Sprache: Englisch

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Beschreibung

The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great products?and businesses miss a vital opportunity to grow. Raj K. De Datta, the founder of a company that powers digital commerce experiences for many of the world's biggest brands, offers an actionable playbook for companies looking to deliver better digital experiences to their customers. He shows that the success stories have three key traits: They're designed for seekers, not just customers?they don't just allow customers to buy or find something but enable them to solve a deeper problem. They're built on a digital experience platform that provides agile, personalized, scalable performance. And they're created by product-centric digital teams, not traditional organizations. The Digital Seeker distills key lessons from the compelling stories of innovative businesses: not just tech companies but companies spanning a wide range of industries, such as amusement parks, fashion, sports, distribution, and the public sector. De Datta pinpoints the power of seeker-centric philosophy?asking not simply what someone wants, but why they want it?in order to achieve transformative results.

Über den Autor

Raj K. De Datta

Inhaltsverzeichnis

Introduction: Embrace the Winning Formula
1. Break Online/Offline Boundaries
2. Put the Seeker at the Center
3. Swap Customers for Seekers
4. Harness the Three As
5. Build Your Digital Dreams; Don¿t Buy Them
6. Design for Disaster
7. Recast Your Team to Ship
8. Create Your Money-Making Architecture
9. The Winning B2B Experience
10. Max Out the R0
Acknowledgments
Index

Erscheinungsjahr:	2021
Fachbereich:	Management
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Buch
Seiten:	200
Inhalt:	Gebunden
ISBN-13:	9780231202206
ISBN-10:	0231202202
Sprache:	Englisch
Einband:	Gebunden
Autor:	Datta, Raj K de
Hersteller:	Columbia University Press
Maße:	218 x 140 x 28 mm
Von/Mit:	Raj K de Datta
Erscheinungsdatum:	01.06.2021
Gewicht:	0,386 kg

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