"The Desired Brand Effect is like a Master's Program for your jewelry business" - Jennifer Dawes, Jennifer Dawes Designs.
READY TO STAND OUT IN A SATURATED MARKET WITH A TIMELESS JEWELRY BRAND?
This is the essential business book for anyone who makes or sells jewelry (or another physical product) brought to you by the Host of the Top-Rated 'Thrive by Design' Podcast, Flourish & Thrive Academy, and $8 Million (and counting) jewelry designer, Tracy Matthews.
You're a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a 6-figure lifestyle business or a multi 7-figure empire, now, more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In the Desired Brand Effect¿¿, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You'll learn how to:Consistently attract and expand your audience of true fans and repeat customers
Overcome entrepreneurial overwhelm by leaning into the 75% rule
Identify and solve simple to complex problems in your business as you grow and scale
Remove yourself from being the "doer of all things" so that you can spend more time on the creative aspects of your business that you love
Overcome imposter syndrome and mental hurdles that are common for creative types

Every chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership - this book will demystify the business side of growing a jewelry company.
When you create The Desired Brand Effect in your business, growing your business becomes simpler and more fun!