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Beschreibung
The essential guide to human-centered design

“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO


Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
The essential guide to human-centered design

“Even more relevant today than it was when first published.”—Tim Brown, CEO, IDEO


Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door.

The fault, argues this ingenious—even liberating—book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization.

The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time.

The Design of Everyday Things is a powerful primer on how—and why—some products satisfy customers while others only frustrate them.
Über den Autor
Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. He was an Apple Vice President, has been an advisor and board member for numerous companies, has received three lifetime achievement awards, and has three honorary degrees. His many books, including Emotional Design, have been translated into over 20 languages. He lives in San Diego, California.
Details
Erscheinungsjahr: 2013
Genre: Importe, Kunst
Rubrik: Kunst & Musik
Thema: Innenarchitektur & Design
Medium: Taschenbuch
Inhalt: 347 S.
ISBN-13: 9780465050659
ISBN-10: 0465050654
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Norman, Don
Auflage: Revised and expanded edition
Hersteller: Hachette Book Group USA
Basic Books
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 205 x 136 x 30 mm
Von/Mit: Don Norman
Erscheinungsdatum: 05.11.2013
Gewicht: 0,325 kg
Artikel-ID: 106077287

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