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Sprache:
Englisch
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Beschreibung
'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
'The Content Machine' outlines a theory of publishing that allows publishers to focus on their core competencies in times of crisis. This ground-breaking study, the first of its kind, fuses history, media theory and business experience in a defiant answer to those who contend that publishing has no future in the digital age.
Über den Autor
Michael Bhaskar is a digital publisher, researcher and writer based in London.
Inhaltsverzeichnis
Acknowledgements; Introduction: Useful Middlemen; Chapter 1: The Problem of Publishing; Chapter 2: The Digital Context and Challenge; Chapter 3: How Content Works; Chapter 4: The System of Publishing; Chapter 5: Models; Chapter 6: Addressing Problems, Meeting Challenges; Conclusion: Inside the Content Machine; Bibliography; Index
Details
Erscheinungsjahr: | 2013 |
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Genre: | Importe |
Rubrik: | Sprachwissenschaft |
Medium: | Taschenbuch |
Inhalt: | Kartoniert / Broschiert |
ISBN-13: | 9780857281111 |
ISBN-10: | 0857281119 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Bhaskar, Michael |
Hersteller: | Anthem Press |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 216 x 140 x 14 mm |
Von/Mit: | Michael Bhaskar |
Erscheinungsdatum: | 01.10.2013 |
Gewicht: | 0,325 kg |