The Chief Storytelling Officer | Taschenbuch

Cover: 9781636988115 | The Chief Storytelling Officer | B. Rain Bennett | Taschenbuch | 2026

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Sprache: Englisch

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Beschreibung

Who is The Chief Storytelling Officer?If a business doesn't have one, it’s likely missing the most powerful role in its [...] Chief Storytelling Officer is a tactical guide for entrepreneurs, startups, and small teams who know their brand deserves better storytelling-but can’t afford a full-time CSO to lead the charge. Drawing on the strategies of iconic brands like Nike and Microsoft, this guide reveals how world-class storytelling leaders like Nelson Farris and Steve Clayton shape narratives that move global audiences—and how those same principles can help any business build trust, convert customers, and create lasting brand [...] clarifying a company’s core narrative to aligning teams around a shared vision, The Chief Storytelling Officer empowers businesses to create a brand story world—not just one-off stories for social media. Small business owners will learn how to lead with story at every level: mission, messaging, marketing, and more.Whether a company is running lean or just getting started, this is their blueprint for turning story into strategy—and strategy into [...] ready to hire a Chief Storytelling Officer? It’s time to become one.

Über den Autor

B. Rain Bennett is as an award-winning filmmaker, author, keynote speaker, and storytelling coach. He hosts a weekly podcast called The Storytelling Lab, which features the top storytellers in the world, and he released his first book, Six Second Stories in 2021. In twenty years and over one thousand interviews, he has realized one consistent truth: Stories hold a profound power, but only if one knows how to tell them effectively and who needs to hear them most.

Details

Erscheinungsjahr:	2026
Fachbereich:	Werbung & Marketing
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
ISBN-13:	9781636988115
ISBN-10:	1636988113
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bennett, B. Rain
Hersteller:	Morgan James Publishing
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	203 x 127 x 13 mm
Von/Mit:	B. Rain Bennett
Erscheinungsdatum:	25.08.2026
Gewicht:	0,27 kg