Dan Shaver: The Changing World of Publishing

Cover: 9780805896008 | The Changing World of Publishing | Dan Shaver (u. a.) | Taschenbuch

Rückseite: 9780805896008 | The Changing World of Publishing | Dan Shaver (u. a.) | Taschenbuch

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Sprache: Englisch

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Beschreibung

This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.

Über den Autor

Dan Shaver and Mary Alice Shaver

Inhaltsverzeichnis

Volume 16, Number 2, 2003. Contents: D. Shaver, M.A. Shaver, Books and Digital Technology: A New Industry Model. S. Maxwell, The Effects of Differential Textbook Pricing: Online Versus In Store. L.J. Miller, The Rise and Not-Quite-Fall of the American Book Wholesaler. R. van der Wurff, Structure, Conduct, and Performance of the Agricultural Trade Journal Market in The Netherlands. Call for Papers.

Details

Erscheinungsjahr:	2000
Genre:	Biographien , Importe
Rubrik:	Belletristik
Medium:	Taschenbuch
ISBN-13:	9780805896008
ISBN-10:	0805896007
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Shaver, Dan Shaver, Mary Alice
Hersteller:	Routledge
Verantwortliche Person für die EU:	Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße:	229 x 152 x 4 mm
Von/Mit:	Dan Shaver (u. a.)
Erscheinungsdatum:	01.03.2000
Gewicht:	0,12 kg