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The Business Value of Developer Relations
How and Why Technical Communities Are Key To Your Success
Taschenbuch von Mary Thengvall
Sprache: Englisch

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Beschreibung
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.
First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.
Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don¿t get left behind ¿ join the community today.
What Yoüll Learn Define community and sell community to your company

Find, build, and engage with the community

Determine how and when to hire community managers

Build your own personal brand

Who This Book Is For
Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.
Discover the true value of Developer Relations as you learn to build and maintain positive relationships with your developer community. Use the principles laid out in this book to walk through your company goals and discover how you can formulate a plan tailored to your specific needs.
First you will understand the value of a technical community: why you need to foster a community and how to do it. Then you will learn how to be involved in community building on a daily basis: finding the right audience, walking the tightrope between representing the company and building a personal brand, in-person events, and more.
Featuring interviews with Developer Relations professionals from many successful companies including Red Hat, Google, Chef, Docker, Mozilla, SparkPost, Heroku, Twilio, CoreOS, and more, and with a foreword by Jono Bacon, The Business Value of Developer Relations is the perfect book for anyone who is working in the tech industry and wants to understand where DevRel is now and how to get involved. Don¿t get left behind ¿ join the community today.
What Yoüll Learn Define community and sell community to your company

Find, build, and engage with the community

Determine how and when to hire community managers

Build your own personal brand

Who This Book Is For
Any business leaders/owners/stakeholders in the tech industry, tech evangelists, community managers or developer advocates.
Über den Autor

Mary Thengvall is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster developer communities and has been doing so for over 10 years. After building community programs at O'Reilly Media, Chef Software, and SparkPost, she's now consulting for companies looking to build out a Developer Relations strategy. She's the author of the first book on Developer Relations: The Business Value of Developer Relations (Apress, 2018).

Mary is a co-host of Community Pulse, a podcast for community managers and developer evangelists who are looking for information on community building. She curates DevRel Weekly, a weekly newsletter that brings you a curated list of articles, job postings, and events every Thursday.

She is also a member of Prompt, a non-profit that encourages people to openly talk about mental illness in tech. She speaks at various conferences and events about building and fostering technical communities as well as how to prevent burnout in yourself and your team.

She can be found on Twitter [...]

Zusammenfassung

Reflects new strategies and tools for community development/management

Presents a solid business case for community

Written by a community builder who has been in the trenches, this book brings together carefully designed best practices.

Inhaltsverzeichnis

Part 1.What is the Value of a Technical Community?.- 1. An Introduction to Community.- 2. Selling Community to Your Company.- 3. Keeping a Pulse on the Community.- 4. Measuring your Success.- 5. Building a Developer Relations Team.- Part 2. Building and Engaging with the Community.- 6. Finding Your Community.- 7. Building a Healthy Community.- 8. In-Person Events: The How, Why, and Where.- 9. Dealing with Common Community Issues.- 10. Building Your Personal Brand.- Appendix A. Trip Reports.- Appendix B. Event Scorecard.- Appendix C: Hackathon One-Page Handout.- Appendix D: Developer Resource Card.- Appendix E: Sample Event Process and Playbook.

Details
Erscheinungsjahr: 2018
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 264
Inhalt: xxiii
237 S.
12 s/w Illustr.
29 farbige Illustr.
237 p. 41 illus.
29 illus. in color.
ISBN-13: 9781484237472
ISBN-10: 1484237471
Sprache: Englisch
Herstellernummer: 978-1-4842-3747-2
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Thengvall, Mary
Auflage: 1st ed.
Hersteller: Apress
Apress L.P.
Maße: 254 x 178 x 15 mm
Von/Mit: Mary Thengvall
Erscheinungsdatum: 11.10.2018
Gewicht: 0,503 kg
preigu-id: 113698169
Über den Autor

Mary Thengvall is a connector of people at heart, both personally and professionally. She loves digging into the strategy of how to build and foster developer communities and has been doing so for over 10 years. After building community programs at O'Reilly Media, Chef Software, and SparkPost, she's now consulting for companies looking to build out a Developer Relations strategy. She's the author of the first book on Developer Relations: The Business Value of Developer Relations (Apress, 2018).

Mary is a co-host of Community Pulse, a podcast for community managers and developer evangelists who are looking for information on community building. She curates DevRel Weekly, a weekly newsletter that brings you a curated list of articles, job postings, and events every Thursday.

She is also a member of Prompt, a non-profit that encourages people to openly talk about mental illness in tech. She speaks at various conferences and events about building and fostering technical communities as well as how to prevent burnout in yourself and your team.

She can be found on Twitter [...]

Zusammenfassung

Reflects new strategies and tools for community development/management

Presents a solid business case for community

Written by a community builder who has been in the trenches, this book brings together carefully designed best practices.

Inhaltsverzeichnis

Part 1.What is the Value of a Technical Community?.- 1. An Introduction to Community.- 2. Selling Community to Your Company.- 3. Keeping a Pulse on the Community.- 4. Measuring your Success.- 5. Building a Developer Relations Team.- Part 2. Building and Engaging with the Community.- 6. Finding Your Community.- 7. Building a Healthy Community.- 8. In-Person Events: The How, Why, and Where.- 9. Dealing with Common Community Issues.- 10. Building Your Personal Brand.- Appendix A. Trip Reports.- Appendix B. Event Scorecard.- Appendix C: Hackathon One-Page Handout.- Appendix D: Developer Resource Card.- Appendix E: Sample Event Process and Playbook.

Details
Erscheinungsjahr: 2018
Genre: Informatik
Rubrik: Naturwissenschaften & Technik
Medium: Taschenbuch
Seiten: 264
Inhalt: xxiii
237 S.
12 s/w Illustr.
29 farbige Illustr.
237 p. 41 illus.
29 illus. in color.
ISBN-13: 9781484237472
ISBN-10: 1484237471
Sprache: Englisch
Herstellernummer: 978-1-4842-3747-2
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Thengvall, Mary
Auflage: 1st ed.
Hersteller: Apress
Apress L.P.
Maße: 254 x 178 x 15 mm
Von/Mit: Mary Thengvall
Erscheinungsdatum: 11.10.2018
Gewicht: 0,503 kg
preigu-id: 113698169
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