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- President Bill Clinton
The fact is none of the well-meaning anti-poverty initiatives to date have achieved much -there are 2.7 billion people today living on $2 a day or less, more than the entire population of the world in 1950. Paul Polak and Mal Warwick argue that the way to help these people is not to view them as victims or as charity cases, but as customers whose needs the market can serve effectively and profitably, without exploitation. In fact, Polak has been doing it for years.
The key is to design products and services explicitly for this market-not cheapened versions of products designed for more affluent markets-an approach called Zero-Based Design. Polak and Warwick spell out, step by step, the guidelines and principles of this approach, and show how it has already been able to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins comparable to the more developed world. This approach can be scaled up to reach a virtually untouched market of millions or even billions-this is an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result in tremendous good for the world's poorest people.
- President Bill Clinton
The fact is none of the well-meaning anti-poverty initiatives to date have achieved much -there are 2.7 billion people today living on $2 a day or less, more than the entire population of the world in 1950. Paul Polak and Mal Warwick argue that the way to help these people is not to view them as victims or as charity cases, but as customers whose needs the market can serve effectively and profitably, without exploitation. In fact, Polak has been doing it for years.
The key is to design products and services explicitly for this market-not cheapened versions of products designed for more affluent markets-an approach called Zero-Based Design. Polak and Warwick spell out, step by step, the guidelines and principles of this approach, and show how it has already been able to supply the very poor with clean drinking water, electricity, irrigation, housing, education, healthcare, and other necessities at a fraction of the usual cost and at profit margins comparable to the more developed world. This approach can be scaled up to reach a virtually untouched market of millions or even billions-this is an extraordinary opportunity for nimble entrepreneurs, investors, and corporate executives that will result in tremendous good for the world's poorest people.
Introduction--Eight Keys to Ending Poverty
PART ONE: ONLY BUSINESS CAN END POVERTY
Chapter 1--“The Poor Are Very Different From You and Me”
Chapter 2--What Is “Poverty?”
Chapter 3--What Can Government and Philanthropy Do?
Chapter 4--Why Business Is Best Equipped to Fight Global Poverty
PART TWO: ZERO-BASED DESIGN AND THE BOTTOM BILLIONS
Chapter 5--What to Do Before You Launch Your Business
Chapter 6--The Ruthless Pursuit of Affordability
Chapter 7--Zero-Based Design in Practice: Low-Cost Drip Irrigation
Chapter 8--Design for The Market
Chapter 9--Zero-Based Design in Practice: A Cautionary Tale
Chapter 10--Design for Scale
Chapter 11--Zero-Based Design in Practice: Safe Drinking Water for Small Villages
Chapter 12--Design for Delivery the Last 500 Feet
Chapter 13--Building a Mission-Driven Global Business
PART THREE: OPPORTUNITIES ABOUND
Chapter 14--It's Your Turn Now
Takeaways
What We Say to Critics
Notes
Acknowledgments
Index
About the Authors
Discussion Guide
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781609940775 |
| ISBN-10: | 1609940776 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Polak, Paul
Warwick, Mal |
| Hersteller: | Berrett-Koehler Publishers |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 241 x 161 x 25 mm |
| Von/Mit: | Paul Polak (u. a.) |
| Erscheinungsdatum: | 09.09.2013 |
| Gewicht: | 0,563 kg |
Introduction--Eight Keys to Ending Poverty
PART ONE: ONLY BUSINESS CAN END POVERTY
Chapter 1--“The Poor Are Very Different From You and Me”
Chapter 2--What Is “Poverty?”
Chapter 3--What Can Government and Philanthropy Do?
Chapter 4--Why Business Is Best Equipped to Fight Global Poverty
PART TWO: ZERO-BASED DESIGN AND THE BOTTOM BILLIONS
Chapter 5--What to Do Before You Launch Your Business
Chapter 6--The Ruthless Pursuit of Affordability
Chapter 7--Zero-Based Design in Practice: Low-Cost Drip Irrigation
Chapter 8--Design for The Market
Chapter 9--Zero-Based Design in Practice: A Cautionary Tale
Chapter 10--Design for Scale
Chapter 11--Zero-Based Design in Practice: Safe Drinking Water for Small Villages
Chapter 12--Design for Delivery the Last 500 Feet
Chapter 13--Building a Mission-Driven Global Business
PART THREE: OPPORTUNITIES ABOUND
Chapter 14--It's Your Turn Now
Takeaways
What We Say to Critics
Notes
Acknowledgments
Index
About the Authors
Discussion Guide
| Erscheinungsjahr: | 2013 |
|---|---|
| Fachbereich: | Management |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Buch |
| Inhalt: | Einband - fest (Hardcover) |
| ISBN-13: | 9781609940775 |
| ISBN-10: | 1609940776 |
| Sprache: | Englisch |
| Einband: | Gebunden |
| Autor: |
Polak, Paul
Warwick, Mal |
| Hersteller: | Berrett-Koehler Publishers |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 241 x 161 x 25 mm |
| Von/Mit: | Paul Polak (u. a.) |
| Erscheinungsdatum: | 09.09.2013 |
| Gewicht: | 0,563 kg |
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