Jeffrey C. Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Nearly half of his 25+ years in the film and television business were at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), and managed sales for Star Wars and Indiana Jones. Jeff also co-founded and ran animation studio Wild Brain (where he created Disney's pre-school hit Higglytown Heroes), helped manage Paramount and Universal's overseas video joint venture, and used this book to teach the class "Media & Entertainment: Economics, Policy and Strategy" at UC Berkeley's Haas School of Business.

Foreword

1. Market Opportunity and Segmentation: The Diverse Role of Studios and Networks
2. Intellectual Property Assets Enabling Distribution: The Business of Creating, Marketing, and Protecting an Idea
3. Financing Production: Studios and Networks as Venture Capitalists
4. Theatrical Distribution
5. The (Non-Download, Non-Streaming) Home Video Business
6. Television Distribution
7. Internet Streaming and On Demand Access: A New Paradigm Matures - On-Demand and Multi-Screen Access, FAANGs+, Cord-Cutting, Online Originals, Cloud Applications, Social Media, Changing How We Watch, Direct from the Creator, and More
8. Ancillary Revenues: Merchandising, Video Games, Hotels, Pay-Per-View and Transactional VOD Roots, Airlines, and Other Markets
9. Marketing
10. Making Money: Net Profits, Hollywood Accounting, and the Relative Simplicity of Online Revenue Sharing

References

Index