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The international bestseller-now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
The international bestseller-now updated for an even bigger, brand-savvy market
Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.
"Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves."-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.
Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
Part 2: The Brand with Three Brains
Part 3: Anatomy of a Personal Brand
Part 4: It's Alive!
| Erscheinungsjahr: | 2008 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780071597500 |
| ISBN-10: | 0071597506 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Montoya, Peter
Vandehey, Tim |
| Hersteller: | McGraw Hill LLC |
| Maße: | 227 x 159 x 18 mm |
| Von/Mit: | Peter Montoya (u. a.) |
| Erscheinungsdatum: | 24.10.2008 |
| Gewicht: | 0,395 kg |
Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding.
Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.
Part 2: The Brand with Three Brains
Part 3: Anatomy of a Personal Brand
Part 4: It's Alive!
| Erscheinungsjahr: | 2008 |
|---|---|
| Fachbereich: | Management |
| Genre: | Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| ISBN-13: | 9780071597500 |
| ISBN-10: | 0071597506 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Montoya, Peter
Vandehey, Tim |
| Hersteller: | McGraw Hill LLC |
| Maße: | 227 x 159 x 18 mm |
| Von/Mit: | Peter Montoya (u. a.) |
| Erscheinungsdatum: | 24.10.2008 |
| Gewicht: | 0,395 kg |
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