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Beschreibung
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes choose against our best interests? How much control do we really have over what we choose? Her award-winning research reveals that the answers are surprising and profound. In our world of shifting political and cultural forces, technological revolution, and interconnected commerce, our decisions have far-reaching consequences.
Über den Autor
Sheena Iyengar is a professor at Columbia University, New York, whose work has been drawn on by, among others, Malcolm Gladwell.
Details
Erscheinungsjahr: 2011
Genre: Importe
Rubrik: Ratgeber
Thema: Lebensführung allgemein
Medium: Taschenbuch
Inhalt: 336 S.
ISBN-13: 9780349121420
ISBN-10: 0349121427
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Iyengar, Sheena
Hersteller: Little, Brown Book Group
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 198 x 128 x 27 mm
Von/Mit: Sheena Iyengar
Erscheinungsdatum: 07.04.2011
Gewicht: 0,249 kg
Artikel-ID: 107273636

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