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Cover: 9780199286003 | The Advanced Dictionary of Marketing Putting Theory to Use | Dacko
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The Advanced Dictionary of Marketing Putting Theory to Use
Taschenbuch von Scott Dacko
Sprache: Englisch

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Beschreibung
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.
Example entries include:
Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
This dictionary of marketing terms focuses on key concepts, grouped into four categories: concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, MBA students, and those taking professional marketing qualifications.
Example entries include:
Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel's Law; Moore's Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
Über den Autor
Scott Dacko is an Associate Professor of Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
Details
Erscheinungsjahr: 2007
Genre: Importe
Produktart: Nachschlagewerke
Rubrik: Sachliteratur
Medium: Taschenbuch
ISBN-13: 9780199286003
ISBN-10: 0199286000
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Dacko, Scott
Hersteller: OUP Oxford
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 35 mm
Von/Mit: Scott Dacko
Erscheinungsdatum: 06.12.2007
Gewicht: 0,817 kg
Artikel-ID: 108627616
Über den Autor
Scott Dacko is an Associate Professor of Marketing and Strategic Management at Warwick Business School. His research interests include timing in marketing and strategy, market entry and new product introduction timing; marketing management, managerial timing decisions; consumer behaviour, marketing education, and skill development research.
Details
Erscheinungsjahr: 2007
Genre: Importe
Produktart: Nachschlagewerke
Rubrik: Sachliteratur
Medium: Taschenbuch
ISBN-13: 9780199286003
ISBN-10: 0199286000
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Dacko, Scott
Hersteller: OUP Oxford
Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de
Maße: 216 x 140 x 35 mm
Von/Mit: Scott Dacko
Erscheinungsdatum: 06.12.2007
Gewicht: 0,817 kg
Artikel-ID: 108627616
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