The 7 Secrets of Creative Radio Advertising

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Sprache: Englisch

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Beschreibung

Why you should read this book: because it's full of wisdom, experiences, examples and entertaining stories drawn from Tony Hertz's 40 years' beyond-all reason passion for radio advertising. Including links to 25 of the best radio spots you've ever heard. Because in today's visual/digital /online/mobile/social media/branded content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. And Tony Hertz is uniquely qualified to give it the creative attention it deserves. Because whatever your role in the advertising process, the 7 Secrets will actually show you how to make better radio commercials. Even if 6 of them aren't actually Secrets. Because if you've ever been in one of Tony's radio workshops, seminars or presentations, this is the book you would have bought afterwards anyway! Because it will make you want to sit down and write a great radio ad!

Über den Autor

Tony Hertz has a passion for radio spanning 40 years, 3 continents, and careers as agency copywriter and International CD in New York, London, Tokyo, Brussels, and running his own highly awarded radio specialist companies. Tony's acclaimed creative seminars and workshops have inspired audiences in 36 countries and have been featured at the world's major advertising festivals. He's twice been on the Cannes Lions radio jury as well as many others, and remains the world's only winner of both Yellow and Black D&AD Radio Pencils. Tony is based in the Philippines and travels extensively.

Erscheinungsjahr:	2013
Fachbereich:	Werbung & Marketing
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Seiten:	178
ISBN-13:	9781908746658
ISBN-10:	1908746653
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Hertz, Tony
Hersteller:	Panoma Press
Maße:	203 x 127 x 10 mm
Von/Mit:	Tony Hertz
Erscheinungsdatum:	18.07.2013
Gewicht:	0,198 kg

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