Christina Adamou is an associate professor in film and television studies at the School of Film, Faculty of Fine Arts at Aristotle University in Thessaloniki, Greece. Her research interests include contemporary television, film and television genres, films and television for children as well as class and gender representations in film and television. Sotiris Petridis is an adjunct professor at Hellenic Open University, Greece. His research interests are about film and television genres, audiovisual horror, screenwriting theory and practice, viral marketing, and the new ways of film and television promotion and has written academic books and articles on cinema and audiovisual narrative. He is a member of the European Film Academy and the Greek Film Academy.

Table of Contents

Introduction

Christina Adamou and Sotiris Petridis

Part 1-Netflix Responds to Globalized Markets and Audience

On Netflix's Alleged Distinction and the Future of Television

Mayka Castellano and Melina Meimaridis

Streaming Audience Data, Ratings and the Future of "Popular" Television

Michael L. Wayne

A New Age of Diversity and Visibility

Ahngeli Shivam

Contemplating the "Original" in an Age of Branded Content, Branded Networks, Branded Genres and Branded Adaptations

Katerina Marazi

Part 2-Beyond Netflix: Globalization and ­Second-Tier SVODs

Encore+: Orphaned Canadian Content in the Age of Digital Abundance

Daniel Keyes

Opting Out of the Streaming Wars: Second and Third Tier SVODs

Alexa Scarlata and Andrew Lynch

Disney+: Legacy Media Strikes Back

Jason Scott

Part 3-Case Studies and Narrative Representations

Coherence Effects in Digital TV: The Case of Anthology Series

Patrick Gill

Joshua Marston's Come Sunday (2018): Biopic in the Streaming

Despoina Triantafyllidou

The ­Binge-Watch Experience and the ­Three-Act Structure: A Narrative Analysis of Stranger Things

Sotiris Petridis

Repackaging the Past: Commodification, Nostalgia and Feminist/Queer Pleasures in Netflix Originals GLOW (2017-2019) and Hollywood (2020)

Spyridon Chairetis and Georgia Aitaki

Cats and True Crime: Empathetic Responses and Moral Consequences in ­On-Demand Docuseries

Jossalyn G. Larson

­Super-Heroines to the Rescue (of Feminism): ­She-Ra and the Princesses of Power

Christina Adamou

About the Contributors

Index