Bernice McCarthy is the creator of the 4MAT® method of instruction and the founder of About Learning, a training, publishing, and consulting firm that specializes in instructional design and development. Dr. McCarthy's 4MAT approach identifies the diversity of learners and connects them, no matter their level, to any type of material, emphasizing real-world applications as an essential component of in-depth understanding. This concept-based approach to curriculum and instructional planning promotes high-quality teaching and learning. Most educators consider Bernice McCarthy¿s work to be a key contribution to the development of the learning styles movement and the differentiated classroom. She has presented numerous workshops and keynote sessions on effective learning at hundreds of renowned organizations worldwide, including the U.S. Pentagon, Chicago Public Schools system, Cornell University, the Education Department of the Government of Venezuela, and the Association for Supervision and Curriculum Development.

Foreword by Gordon Cawelti
Prologue
About the Authors
Acknowledgments
Chapter 1: Learning Styles
A Cycle of Learning
How Perceiving Defines Us as Learners
How Processing Defines Us as Learners
The Processing Dimension and John Dewey
Perceiving and Processing Style
Type One Learners: Why?
Type Two Learners: What?
Type Three Learners: How Does This Work?
Type Four Learners: What If?
Putting It All Together
Chapter 2: A Cycle of Learning
First We Experience
Then We Reflect
Then We Conceptualize
Then We Act
Finally We Integrate
The Cycle Begins and Ends with the Individual
Any Successfully Completed Cycle Will Flow to Reflection on Itself
The Cycle Is a Consummate Design for Curriculum
The Cycle Encompasses Important Assessment Benchmarks
The Cycle is a Showplace for Different Styles at Different Places
Think About Yourself
Other Ways to Look at the Quadrants
Chapter 3: Teaching Around the Cycle
Quadrant One: Answering the "Why?" Question
Quadrant Two: Answering the "What?" Question
Quadrant Three: Answering the "How?" Question
Quadrant Four: Answering the "If?" Question
Plot Your Quadrant Teaching Score
Chapter 4: The Brain-Mind Learning System
Left- and Right-Mode Processing
The Brain Research
Left and Right: The Two Hemisphere Continuum
Knowing
Language
Emotion
Memory
Student Learning Strategy Preferences
Teaching Strategies That Favor the Right Mode
A Bushel Basket of Right Mode Activities
Graphic Organizers
Chapter 5: Overlaying Right- and Left-Mode to Complete the 4MAT Cycle
Connect
Attend
Imagine
Inform
Practice
Extend
Refine
Perform
All Real Learning Leaves Us Changed
Chapter 6: Teaching From Concepts
Working With Concepts
Different Teachers, Different Concepts
Concepts and Standards
4MAT in Action
Chapter 7: The 4MAT Design Overlay (Lesson Planning)
The Information Delivery
The Skills Practice
The Intended Outcomes
The Connection
Sharing the Connection
The Learning Used
Critiquing the Work
The Image That Connects
Adding the Assessments
Your 4MAT Plan: A Final Look
Epilogue
Bibliography
Index