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Englisch
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Beschreibung
Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together to create a series of innovations in organization, tools, and practice that have changed the campaign game.
Taking Our Country Back presents the previously untold history of the uptake of new media in Democratic electoral campaigning over the last decade. Drawing on open-ended interviews with more than fifty political staffers, fieldwork during the 2008 primaries and general election, and archival research, Daniel Kreiss shows how a group of young, technically-skilled internet staffers came together to create a series of innovations in organization, tools, and practice that have changed the campaign game.
Über den Autor
Daniel Kreiss is Assistant Professor of Journalism and Mass Communication at the University of North Carolina-Chapel Hill.
Inhaltsverzeichnis
- Table of Contents
- Acknowledgements
- Chapter 1: Innovation, Infrastructure, and Organization in New Media Campaigning
- Chapter 2: Crafting Networked Politics
- Chapter 3: Dean's Demise and Taking on Bush
- Chapter 4: Wiring the Party
- Chapter 5: Organizing the Obama Campaign
- Chapter 6: Mobilizing for Victory
- Conclusion: New Media Campaigning from Dean to Obama
- Bibliography
- Notes
Details
Erscheinungsjahr: | 2012 |
---|---|
Genre: | Importe, Politikwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Taschenbuch |
ISBN-13: | 9780199936786 |
ISBN-10: | 0199936781 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Kreiss, Daniel |
Hersteller: | Oxford University Press |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 234 x 156 x 14 mm |
Von/Mit: | Daniel Kreiss |
Erscheinungsdatum: | 01.08.2012 |
Gewicht: | 0,383 kg |
Über den Autor
Daniel Kreiss is Assistant Professor of Journalism and Mass Communication at the University of North Carolina-Chapel Hill.
Inhaltsverzeichnis
- Table of Contents
- Acknowledgements
- Chapter 1: Innovation, Infrastructure, and Organization in New Media Campaigning
- Chapter 2: Crafting Networked Politics
- Chapter 3: Dean's Demise and Taking on Bush
- Chapter 4: Wiring the Party
- Chapter 5: Organizing the Obama Campaign
- Chapter 6: Mobilizing for Victory
- Conclusion: New Media Campaigning from Dean to Obama
- Bibliography
- Notes
Details
Erscheinungsjahr: | 2012 |
---|---|
Genre: | Importe, Politikwissenschaften |
Rubrik: | Wissenschaften |
Medium: | Taschenbuch |
ISBN-13: | 9780199936786 |
ISBN-10: | 0199936781 |
Sprache: | Englisch |
Einband: | Kartoniert / Broschiert |
Autor: | Kreiss, Daniel |
Hersteller: | Oxford University Press |
Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
Maße: | 234 x 156 x 14 mm |
Von/Mit: | Daniel Kreiss |
Erscheinungsdatum: | 01.08.2012 |
Gewicht: | 0,383 kg |
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