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How to Change Things When Change is Hard
Taschenbuch von Chip Heath (u. a.)
Sprache: Englisch

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Beschreibung
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful new book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with scientific studies and remarkable real-life turnarounds the brothers Heath prove that deceptively simple methods can yield truly extraordinary results.
Über den Autor
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be..., which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.
Details
Erscheinungsjahr: 2011
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 320 S.
ISBN-13: 9781847940322
ISBN-10: 1847940323
Sprache: Englisch
Ausstattung / Beilage: B-format paperback
Einband: Kartoniert / Broschiert
Autor: Heath, Chip
Heath, Dan
Hersteller: Random House UK Ltd
Random House Business Books
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 195 x 126 x 23 mm
Von/Mit: Chip Heath (u. a.)
Erscheinungsdatum: 03.03.2011
Gewicht: 0,228 kg
Artikel-ID: 107260714
Über den Autor
Dan Heath is the #1 New York Times bestselling co-author/author of six books, including Made to Stick, Switch, and The Power of Moments. His books have sold over four million copies worldwide and been translated into thirty-five languages. Dan also hosts the award-winning podcast What It's Like To Be..., which explores what it's like to walk in the shoes of people from different professions (a mystery novelist, a cattle rancher, a forensic accountant, and more). He lives in Durham, North Carolina.
Details
Erscheinungsjahr: 2011
Fachbereich: Management
Genre: Importe, Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
Inhalt: 320 S.
ISBN-13: 9781847940322
ISBN-10: 1847940323
Sprache: Englisch
Ausstattung / Beilage: B-format paperback
Einband: Kartoniert / Broschiert
Autor: Heath, Chip
Heath, Dan
Hersteller: Random House UK Ltd
Random House Business Books
Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, D-22083 Hamburg, gpsr@petersen-buchimport.com
Maße: 195 x 126 x 23 mm
Von/Mit: Chip Heath (u. a.)
Erscheinungsdatum: 03.03.2011
Gewicht: 0,228 kg
Artikel-ID: 107260714
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