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Cover: 9781398613836 | Sustainable Advertising | How Advertising Can Support a Better Future
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Sustainable Advertising
How Advertising Can Support a Better Future
Taschenbuch von Matt Bourn (u. a.)
Sprache: Englisch

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Beschreibung
Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.
Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.
Über den Autor
Matt Bourn is Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Channel 4, Disney and Sony.

Sebastian Munden is a strategy and communications adviser, based in London, UK. He is also Chair of WRAP (The Waste & Resources Action Programme) and Chair of Ad Net Zero. He worked at Unilever for 30+ years applying the principles of business as a force for good, lastly as CEO of the UK and Ireland business.
Inhaltsverzeichnis
Chapter - 01: Welcome to Sustainable Advertising; Chapter - 02: Greenwashing, and how to avoid it; Chapter - 03: Getting our house in order; Chapter - 04: Ad Production; Chapter - 05: Ad Distribution; Chapter - 06: Sustainable supply chain; Chapter - 07: Quick wins, and long-term success for media plans; Chapter - 08: Events and awards; Chapter - 09: Big Behaviour Changes; Chapter - 10: Customer research insights; Chapter - 11: What 'good' looks like now, and future; Chapter - 12: Energy, travel, tourism; Chapter - 13: Food, fashion, finance; Chapter - 14: Measuring the industry's impact; Chapter - 15: A rewarding profession and career; Chapter - 16: Start your change journey here
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398613836
ISBN-10: 1398613835
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bourn, Matt
Munden, Sebastian
Hersteller: Kogan Page
Maße: 230 x 153 x 21 mm
Von/Mit: Matt Bourn (u. a.)
Erscheinungsdatum: 26.03.2024
Gewicht: 0,576 kg
Artikel-ID: 127189418
Über den Autor
Matt Bourn is Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Channel 4, Disney and Sony.

Sebastian Munden is a strategy and communications adviser, based in London, UK. He is also Chair of WRAP (The Waste & Resources Action Programme) and Chair of Ad Net Zero. He worked at Unilever for 30+ years applying the principles of business as a force for good, lastly as CEO of the UK and Ireland business.
Inhaltsverzeichnis
Chapter - 01: Welcome to Sustainable Advertising; Chapter - 02: Greenwashing, and how to avoid it; Chapter - 03: Getting our house in order; Chapter - 04: Ad Production; Chapter - 05: Ad Distribution; Chapter - 06: Sustainable supply chain; Chapter - 07: Quick wins, and long-term success for media plans; Chapter - 08: Events and awards; Chapter - 09: Big Behaviour Changes; Chapter - 10: Customer research insights; Chapter - 11: What 'good' looks like now, and future; Chapter - 12: Energy, travel, tourism; Chapter - 13: Food, fashion, finance; Chapter - 14: Measuring the industry's impact; Chapter - 15: A rewarding profession and career; Chapter - 16: Start your change journey here
Details
Erscheinungsjahr: 2024
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781398613836
ISBN-10: 1398613835
Sprache: Englisch
Einband: Kartoniert / Broschiert
Autor: Bourn, Matt
Munden, Sebastian
Hersteller: Kogan Page
Maße: 230 x 153 x 21 mm
Von/Mit: Matt Bourn (u. a.)
Erscheinungsdatum: 26.03.2024
Gewicht: 0,576 kg
Artikel-ID: 127189418
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