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Cover: 9781637420829 | Super Sonic Logos | The Power of Audio Branding | David Allan | Buch
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Super Sonic Logos
The Power of Audio Branding
Taschenbuch von David Allan
Sprache: Englisch

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Beschreibung
This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound.
This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound.
Über den Autor
David Allan, PhD, is a professor of marketing at Saint Joseph's University in Philadelphia, PA. Allan has a BA in Communications from American University; an MBA in Marketing from St Joes; and a PhD in Mass Media & Communications from Temple University. He has written two books, This Note's For You on Business Experts Press and HitPlay; three book chapters, Oxford Handbook of Music and Advertising, Brick & Mortar, and Encyclopedia American Music and Culture; six case studies (David Bowie, Pepsi, JT, Taylor Swift, Beyoncé and Coca-Cola); and multiple journal articles, including JAR, JBR, and JCR. He also has a podcast called Marketing Musicology on Profcasters. Prior to academia he spent 20+ years in radio.
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781637420829
ISBN-10: 163742082X
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Allan, David
Hersteller: Business Expert Press
Maße: 229 x 152 x 9 mm
Von/Mit: David Allan
Erscheinungsdatum: 22.07.2021
Gewicht: 0,234 kg
Artikel-ID: 120260221
Über den Autor
David Allan, PhD, is a professor of marketing at Saint Joseph's University in Philadelphia, PA. Allan has a BA in Communications from American University; an MBA in Marketing from St Joes; and a PhD in Mass Media & Communications from Temple University. He has written two books, This Note's For You on Business Experts Press and HitPlay; three book chapters, Oxford Handbook of Music and Advertising, Brick & Mortar, and Encyclopedia American Music and Culture; six case studies (David Bowie, Pepsi, JT, Taylor Swift, Beyoncé and Coca-Cola); and multiple journal articles, including JAR, JBR, and JCR. He also has a podcast called Marketing Musicology on Profcasters. Prior to academia he spent 20+ years in radio.
Details
Erscheinungsjahr: 2021
Fachbereich: Werbung & Marketing
Genre: Wirtschaft
Rubrik: Recht & Wirtschaft
Medium: Taschenbuch
ISBN-13: 9781637420829
ISBN-10: 163742082X
Sprache: Englisch
Ausstattung / Beilage: Paperback
Einband: Kartoniert / Broschiert
Autor: Allan, David
Hersteller: Business Expert Press
Maße: 229 x 152 x 9 mm
Von/Mit: David Allan
Erscheinungsdatum: 22.07.2021
Gewicht: 0,234 kg
Artikel-ID: 120260221
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