Introduction

Part I What Can Fundraising Help You Achieve?
Chapter 1 Financial Sustainability: Increasing the Money Raised on an Annual Basis
Chapter 2 Building Community: An Added Benefit of Successful Fundraising
Chapter 3 The Major Gift Engagement Plan
The Major Gift Engagement Plan Chart

Part II Who Should Be Charged with Fundraising?
Chapter 4 Volunteer Leaders
Fundraising Committee Questionnaire
Who Should Chair Your Development Committee?
Chapter 5 The Role of Clergy, Staff, and Volunteer Leadership in the Development Process
Chapter 6 What All Fundraisers Need to Know
Chapter 7 When to Call in the Consultants

Part III Tools for Donor Engagement
Chapter 8 Where Will You Find Your Donors?
Chapter 9 The Case for Giving
Chapter 10 The Effective Annual Fund
Fundraising by Source: Budget versus Actual

Part IV Why It's Okay to Ask for a Donation
Chapter 11 Creating a Culture of Asking
Chapter 12 Basic Fundraising Skills
Chapter 13 The Individual Ask

Part V How Great Fundraising Will Improve Your Synagogue Culture
Chapter 14 Stewardship: The Path to Donor Retention
Chapter 15 Moves Management: A Disciplined Approach to Securing Major Gifts
Chapter 16 The Cycle Repeats

Conclusion: This Is Not the End . . . It Is But the Beginning
Acknowledgments
Appendix 1: Donor Recognition Policy
Categories of Giving
Appendix 2: Major Gifts Moves Management Worksheets
Prospect Identification
Prospect Review Form
Call Report
Weekly Summary
Dashboard
Glossary