George Tovstiga is Professor of Strategy at EDHEC Business School in Paris (France), where he has taught in various undergraduate and graduate-level (MBA and MSc) programs. Prior to joining EDHEC in 2016, he held a professorship in strategic management at Henley Business School (UK) where he was lead tutor of the core strategy module in the Henley Executive MBA program and director of the Henley Executive Strategy program. He has held guest lectureships at various business schools, including the University of St. Gallen (Switzerland) and the Graduate School of Management, St. Petersburg University (Russia).

George's professional background spans international managerial industry practice, including Bayer AG (Germany) and ABB (Switzerland); and board-level management consulting (Arthur D. Little, ABB in Switzerland). His teaching and research are in the areas of strategic management, with particular focus on strategy practice, and strategic innovation. He has published widely in these areas; his most recent book (Strategy in Practice, 3rd Edition) was published by John Wiley & Sons. Aside from his academic activities George consults multinational corporations in the areas of strategy and innovation. He holds a doctorate in Engineering Sciences from the Swiss Federal Institute of Technology (ETH Zurich, Switzerland).

Addresses critical theory-practice gaps in the current strategic management literature

Includes supplementary enhancing features throughout the chapters

Provides a pragmatic yet rigorous approach to strategy and problem-solving

Strategy-foundations and perspectives.- What is first principles thinking?.- High-level strategic analysis.- Micro-level strategic analysis.- Tandem mode of strategic problem-solving.- Strategic options-formation, evaluation, and selection.- Strategy praxis-perspectives and reflections