Strategic Management: A Competitive Advant...

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Beschreibung

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own cutting-edge strategy through skill-developing exercises. It also offers coverage on issues related to ethics, social responsibility, global operations, and [...] 18th Edition features updated research, cases and examples. As a result, you'll be able to effectively create and implement a plan that can lead to a sustainable competitive advantage for any type of business.

Inhaltsverzeichnis

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

The Nature of Strategic Management
- The Cohesion Case: McDonalds Corporation

PART 2: STRATEGY FORMULATION

Business Vision and Mission

The External Assessment

The Internal Assessment

Strategies in Action

Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

Implementing Strategies: Management and Marketing Issues

Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

Business Ethics, Environmental Sustainability, and Corporate Social Responsibility

Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSISHow to Prepare and Present a Case Analysis

Details

Erscheinungsjahr:	2025
Fachbereich:	Betriebswirtschaft
Genre:	Importe , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	672 S.
ISBN-13:	9781292745275
ISBN-10:	1292745274
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	David, Fred David, Fred R David, Forest R. David, Meredith E.
Auflage:	18. Auflage
Hersteller:	Pearson Pearson Education Limited
Verantwortliche Person für die EU:	Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, D-81541 München, buchhandel@pearson.com
Maße:	276 x 216 x 36 mm
Von/Mit:	Fred David (u. a.)
Erscheinungsdatum:	10.10.2025
Gewicht:	1,638 kg