David Cowan: Strategic Internal Communication

Cover: 9780749478650 | Strategic Internal Communication | David Cowan | Taschenbuch | 2017

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Sprache: Englisch

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Beschreibung

Previously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently improved business performance. The book uses the author's own Dialogue Box tool designed to help companies explore more thoroughly what kinds of conversations they need to have with employees to address internal and cultural challenges. It helps transform organizations into open and transparent communities to ensure that entire workforces are committed to the overall business vision.

This fully updated 2nd edition of Strategic Internal Communication includes new information on how to use Dialogue Box during times of transition and organizational change. It also gives advice on how to manage difficult conversations and avoid damaging miscommunication and misinterpretation. Supported by examples and case studies from the author's own experience, Strategic Internal Communication is an indispensable guide to creating an integrated and collaborative culture which will take your organization to the next level of success.

Über den Autor

David Cowan

Zusammenfassung

New to this edition: Specific guidance on how to use the Dialogue Box tool to communicate organizational restructures more successfully and avoid misunderstandings among employees

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: The New Organizational Triangle - Internal Communications, Employee Engagement and HR; Chapter - 02: Culture Shock - Corporate Culture Does Not Exist; Chapter - 03: Communicating Through Change, Changing Through Communication; Chapter - 04: Dialogue and the Digital World; Chapter - 05: Zone 1 - Intelligence - How Organizations and People Think; Chapter - 06: Zone 2 - Emotion - How Organizations and People Feel; Chapter - 07: Zone 3 - Interpretation - How Organizations and People Understand; Chapter - 08: Zone 4 - Narrative - How Organizations and People Agree (or Disagree!); Chapter - 09: The End Zone - Ensuring Effective Dialogue - How Organizations and People Talk; Chapter - 10: Using the Dialogue Box

Details

Erscheinungsjahr:	2017
Fachbereich:	Betriebswirtschaft
Genre:	Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	Kartoniert / Broschiert
ISBN-13:	9780749478650
ISBN-10:	0749478659
Sprache:	Englisch
Ausstattung / Beilage:	Paperback
Einband:	Kartoniert / Broschiert
Autor:	Cowan, David
Hersteller:	Kogan Page
Maße:	234 x 156 x 13 mm
Von/Mit:	David Cowan
Erscheinungsdatum:	28.06.2017
Gewicht:	0,36 kg