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Manisha Pathak-Shelat is Professor of Communication and Digital Platforms and Strategies at MICA, Ahmedabad, India and chairs MICA's Centre for Development Management and Communication (CDMC).
Ruchi Tewari is an Associate Professor-Communication and Responsible Business Activity at MICA. She also serves as an Associate Dean-Marketing, Communication, and Public Affairs.
Sushama Oza has served as Director, Strategy and Sustainability at Adani Foundation, Ahmedabad, India.
List of Figures
List of Tables
Foreword
Preface
Acknowledgements
1 Strategic Communication in Building Social Impact Partnerships
2 Social Impact Triad: Civil Society, Government, and Market
3 Strategic Partnership Building and Multi-Stakeholder Engagement
4 Understanding People-Centric Impact
5 Social Impact Communication
6 Building Evidence-Based Communication Strategy 1
7 Storytelling Techniques for Impactful Strategic Communication
8 Hands-on Skills in Strategic Communication
Index
| Erscheinungsjahr: | 2025 |
|---|---|
| Fachbereich: | Werbung & Marketing |
| Genre: | Importe, Wirtschaft |
| Rubrik: | Recht & Wirtschaft |
| Medium: | Taschenbuch |
| Inhalt: | Einband - flex.(Paperback) |
| ISBN-13: | 9781041065227 |
| ISBN-10: | 1041065221 |
| Sprache: | Englisch |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Pathak-Shelat, Manisha
Tewari, Ruchi Oza, Sushama |
| Hersteller: | Routledge India |
| Verantwortliche Person für die EU: | Libri GmbH, Europaallee 1, D-36244 Bad Hersfeld, gpsr@libri.de |
| Maße: | 234 x 156 x 11 mm |
| Von/Mit: | Manisha Pathak-Shelat (u. a.) |
| Erscheinungsdatum: | 31.10.2025 |
| Gewicht: | 0,304 kg |