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Build a thriving Etsy® business
Etsy is a fun, vibrant, and lucrative marketplace where makers, curators, and other creative types can sell...well, almost anything. If you want to get in on the action, Starting an Etsy Business For Dummies will show you how to build your own successful online business on the world-famous platform. You'll learn how to to set your Etsy shop apart and cash in on the site's popularity by taking excellent product photos, writing compelling listing descriptions, marketing your shop, optimizing it for search, and more. This book is your ultimate guide to creating your own Etsy shop.
Inside...
- Get started with Etsy
- Manage and secure your Etsy account
- Buy items on Etsy
- Build an eye-catching storefront
- Capture beautiful product photos
- Write persuasive product descriptions
- Market your Etsy shop
Build a thriving Etsy® business
Etsy is a fun, vibrant, and lucrative marketplace where makers, curators, and other creative types can sell...well, almost anything. If you want to get in on the action, Starting an Etsy Business For Dummies will show you how to build your own successful online business on the world-famous platform. You'll learn how to to set your Etsy shop apart and cash in on the site's popularity by taking excellent product photos, writing compelling listing descriptions, marketing your shop, optimizing it for search, and more. This book is your ultimate guide to creating your own Etsy shop.
Inside...
- Get started with Etsy
- Manage and secure your Etsy account
- Buy items on Etsy
- Build an eye-catching storefront
- Capture beautiful product photos
- Write persuasive product descriptions
- Market your Etsy shop
Kate Shoup has authored or co-authored over 50 books on a range of topics, from sports to technology and crafting. She has extensive experience in publishing and editing.
Kate Gatski is the owner of Gatski Metal, a company that creates handmade sculpture and furniture from reclaimed materials. She is a member of the Full Time Etsy Crafters Team and has been selling on Etsy for almost 15 years.
Introduction 1
Part 1: Getting Started with Etsy 5
Chapter 1: Handmade for Each Other: Falling in Love with Etsy 7
Chapter 2: Basic Training: Etsy Account Basics 19
Chapter 3: Buy, Buy, Buy: Finding and Buying Items on Etsy 41
Chapter 4: Safety First: Maintaining Your Privacy and Safety on Etsy 65
Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop 75
Chapter 5: Sell Yes: Understanding What You Can and Can't Sell on Etsy 77
Chapter 6: Setting Up Shop: Creating Your Etsy Storefront 85
Chapter 7: Upper Management: Using Shop Manager to Run Your Etsy Store 103
Chapter 8: Policy Academy: Setting Your Shop's Policies 109
Chapter 9: The Price Is Right! Pricing Your Pieces 121
Part 3: Sell Coverage: Understanding the Etsy Selling Process 131
Chapter 10: Say Cheese! Capturing Product Images 133
Chapter 11: Use Your Words: Composing Engaging Titles and Descriptions 153
Chapter 12: For Your Listing Pleasure: Adding and Managing Item Listings 163
Chapter 13: Order Up! Processing and Shipping Orders 185
Part 4: All Up in Your Business: Handling Business Matters 213
Chapter 14: Super Market: Marketing Your Etsy Business 215
Chapter 15: You've Been Served: Providing Exceptional Customer Service 247
Chapter 16: Business as Usual: Managing Your Etsy Shop 261
Chapter 17: Growing Your Etsy Business 281
Part 5: Community Services: Exploring the Etsy Community 297
Chapter 18: Community Building: Joining the Etsy Community 299
Chapter 19: News Attitude: Keeping Up with Etsy News 311
Chapter 20: Help Me! Getting Help on Etsy 319
Part 6: The Part of Tens 329
Chapter 21: Ten Terrific Tips for Etsy Sellers 331
Chapter 22: Ten Strategies for Marketing Your Etsy Shop 335
Index 339
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Importe, Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | 368 S. |
| ISBN-13: | 9781394168705 |
| ISBN-10: | 1394168705 |
| Sprache: | Englisch |
| Herstellernummer: | 1W394168700 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Shoup, Kate
Gatski, Kate |
| Auflage: | 4th edition |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 230 x 190 x 25 mm |
| Von/Mit: | Kate Shoup (u. a.) |
| Erscheinungsdatum: | 16.05.2023 |
| Gewicht: | 0,696 kg |
Kate Shoup has authored or co-authored over 50 books on a range of topics, from sports to technology and crafting. She has extensive experience in publishing and editing.
Kate Gatski is the owner of Gatski Metal, a company that creates handmade sculpture and furniture from reclaimed materials. She is a member of the Full Time Etsy Crafters Team and has been selling on Etsy for almost 15 years.
Introduction 1
Part 1: Getting Started with Etsy 5
Chapter 1: Handmade for Each Other: Falling in Love with Etsy 7
Chapter 2: Basic Training: Etsy Account Basics 19
Chapter 3: Buy, Buy, Buy: Finding and Buying Items on Etsy 41
Chapter 4: Safety First: Maintaining Your Privacy and Safety on Etsy 65
Part 2: If You Build It, They Will Come: Setting Up Your Etsy Shop 75
Chapter 5: Sell Yes: Understanding What You Can and Can't Sell on Etsy 77
Chapter 6: Setting Up Shop: Creating Your Etsy Storefront 85
Chapter 7: Upper Management: Using Shop Manager to Run Your Etsy Store 103
Chapter 8: Policy Academy: Setting Your Shop's Policies 109
Chapter 9: The Price Is Right! Pricing Your Pieces 121
Part 3: Sell Coverage: Understanding the Etsy Selling Process 131
Chapter 10: Say Cheese! Capturing Product Images 133
Chapter 11: Use Your Words: Composing Engaging Titles and Descriptions 153
Chapter 12: For Your Listing Pleasure: Adding and Managing Item Listings 163
Chapter 13: Order Up! Processing and Shipping Orders 185
Part 4: All Up in Your Business: Handling Business Matters 213
Chapter 14: Super Market: Marketing Your Etsy Business 215
Chapter 15: You've Been Served: Providing Exceptional Customer Service 247
Chapter 16: Business as Usual: Managing Your Etsy Shop 261
Chapter 17: Growing Your Etsy Business 281
Part 5: Community Services: Exploring the Etsy Community 297
Chapter 18: Community Building: Joining the Etsy Community 299
Chapter 19: News Attitude: Keeping Up with Etsy News 311
Chapter 20: Help Me! Getting Help on Etsy 319
Part 6: The Part of Tens 329
Chapter 21: Ten Terrific Tips for Etsy Sellers 331
Chapter 22: Ten Strategies for Marketing Your Etsy Shop 335
Index 339
| Erscheinungsjahr: | 2023 |
|---|---|
| Fachbereich: | Datenkommunikation, Netze & Mailboxen |
| Genre: | Importe, Informatik |
| Rubrik: | Naturwissenschaften & Technik |
| Medium: | Taschenbuch |
| Inhalt: | 368 S. |
| ISBN-13: | 9781394168705 |
| ISBN-10: | 1394168705 |
| Sprache: | Englisch |
| Herstellernummer: | 1W394168700 |
| Einband: | Kartoniert / Broschiert |
| Autor: |
Shoup, Kate
Gatski, Kate |
| Auflage: | 4th edition |
| Hersteller: | Wiley |
| Verantwortliche Person für die EU: | Wiley-VCH GmbH, Boschstr. 12, D-69469 Weinheim, product-safety@wiley.com |
| Maße: | 230 x 190 x 25 mm |
| Von/Mit: | Kate Shoup (u. a.) |
| Erscheinungsdatum: | 16.05.2023 |
| Gewicht: | 0,696 kg |
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