Learn to:

• Improve your website's visibility to attract repeat customers
• Research your target audience and enhance customer service
• Track your site's performance with updated marketing and analytics tools
• Conduct business securely on mobile devices

Get down to business! Here's what it takes to succeed in the world of e-commerce

Now's the perfect time to launch your online business, and this book is loaded with the information you need. From how to think like an entrepreneur to choosing a web host, designing a compelling website, taking advantage of social media marketing, and keeping your business legal, this updated guide will help you make your business dream a reality.

• The right mindset -- learn how to think like a business person and plan for success
• Tools of the trade -- find out what software and hardware you need as well as how to choose a web host and domain name
• Think mobile -- expand your reach and engage your customers on the go with a mobile-friendly website
• Spread the word -- market your business with e-newsletters, discussion groups, mailing lists, and contests
• Socialize -- boost business visibility with Facebook(R), Pinterest(R), Twitter(R), and other social networking sites
• Optimize -- improve both your catalog listings and your website so your business ranks highly with search engines
• Beyond eBay -- open new opportunities with online storefronts and specialty marketplaces
• Legal stuff -- protect your business identity, know and follow local regulations, and choose the right accounting method

Open the book and find:

• Ten essential steps for starting your business
• Ways to make your website more customer-friendly
• How to build loyalty with great customer service
• Payment options to consider
• Case studies that showcase business success
• Cost-effective marketing strategies
• Efficient ways to manage multiple storefronts
• Services for mobile merchants