Manfred Bruhn: Sports Marketing | Taschenbuch

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Sprache: Englisch

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Beschreibung

This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.

In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).

The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.

The content

Sports marketing at the centre of different markets
Basics of sports marketing
Performance aspects in sports marketing
Prices and contracts in sports marketing
Communication issues in sports marketing
Distribution channels in sports marketing
Perspectives of sport - opportunities and risks in sports marketing

The content

Über den Autor

Prof. Dr. Dr. h.c. mult. Manfred Bruhn ist Professor der Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der Wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München. Darüber hinaus ist er Gründer & Präsident des Verwaltungsrats von Prof. Bruhn & Partner AG (Basel).
Dr. Peter Rohlmann ist Inhaber von PR MARKETING, einer Beratungsagentur in strategischen Grundsatzfragen, insbesondere Sportbusiness, in Rheine/Münsterland.

Zusammenfassung

The content

Sports marketing at the centre of different markets
Basics of sports marketing
Performance aspects in sports marketing
Prices and contracts in sports marketing
Communication issues in sports marketing
Distribution channels in sports marketing
Perspectives of sport - opportunities and risks in sports marketing

Inhaltsverzeichnis

Sports marketing at the centre of different markets.- Basics of sports marketing.- Performance aspects in sports marketing.- Prices and contracts in sports marketing.- Communication topics in sports marketing.- Distribution channels in sports marketing.- Perspectives of sport - Opportunities and risks in sports marketing.

Details

Erscheinungsjahr:	2022
Fachbereich:	Werbung & Marketing
Genre:	Recht , Sozialwissenschaften , Wirtschaft
Rubrik:	Recht & Wirtschaft
Medium:	Taschenbuch
Inhalt:	x 85 S. 1 s/w Illustr. 40 farbige Illustr. 85 p. 41 illus. 40 illus. in color.
ISBN-13:	9783658391218
ISBN-10:	3658391219
Sprache:	Englisch
Einband:	Kartoniert / Broschiert
Autor:	Bruhn, Manfred Rohlmann, Peter
Hersteller:	Springer
Verantwortliche Person für die EU:	Springer Verlag GmbH, Tiergartenstr. 17, D-69121 Heidelberg, juergen.hartmann@springer.com
Maße:	240 x 168 x 6 mm
Von/Mit:	Manfred Bruhn (u. a.)
Erscheinungsdatum:	25.09.2022
Gewicht:	0,197 kg