Burcu Baykurt is an assistant professor of communication at the University of Massachusetts Amherst and a faculty associate at the Berkman Klein Center for Internet and Society at Harvard University.

Victoria de Grazia is Moore Collegiate Professor of History at Columbia University. Her books include Irresistible Empire: America's Advance Through Twentieth-Century Europe (2005) and The Perfect Fascist: A Story of Love, Power, and Morality in Mussolini's Italy (2020).

Acknowledgments
Introduction: Soft-Power Internationalism, by Burcu Baykurt and Victoria de Grazia
Part 1: Historical and Conceptual Foundations of Soft-Power Internationalism
1. Soft-Power U.S. Versus Normative Power EU: Competing Ideals of Hegemony in the Post-Cold War West, 1990-2015, by Victoria de Grazia
2. Circulating Liberalism: The Global Internet and the Rise of Soft-Power Internationalism, by Burcu Baykurt
Part 2: Turkey
3. Turkey's "Soft Power": A Conceptual Overreach and a Conversation in Multiple Concepts, by Dilek Barlas and Lerna Yan¿k
4. Turkey as "Trading State": The High Hopes for Commerce from the Boom Years to the Arab Spring, by Mustafa Kutlay
Part 3: Brazil
5. Bridge Builder, Humanitarian Donor, Reformer of Global Order: Brazilian Narratives of Soft Power Before Bolsonaro, by Oliver Stuenkel
6. Lula's Assertive Foreign Policy: Soft Power or Dependency?, by Fernando Santomauro and Jean Tible
Part 4: China
7. China's Soft Power in Africa: Promoting Alternative Perspectives, by Martina Bassan
8. The Evolution of China's Soft-Power Quest from the Late 1980s to the 2010s, by Zhongying Pang
9. Global China and Symbolic Power in the Era of the Belt and Road, by Anastas Vangeli
Part 5: Euro-Atlantic Perspectives
10. The End or the Beginning of Normative Power Europe? Transcendence and the Crisis of European Foreign Policy, by Thomas Diez
11. Is There a Coherent Ideology of Illiberal Modernity, and Is It a Source of Soft Power?, by Jack Snyder
Power, Culture, and Hegemony: A Selected Bibliography
Contributors
Index